January 16, 2025

Advance your career in digital marketing Marketing in a digital world is so much more than “digital marketing.” It’s a discipline that is driven by data, scaled through automation and optimized by analytics – all while maintaining a customer-centric focus. Demand is strong for marketers who can...

Demand for product managers who can align all the stakeholders involved in launching or enhancing a product — while also providing a strategic vision — is high. This program is designed to prepare professionals to build and manage a product roadmap through user research, prototyping and product...

This course shows how plan your PPC Google Ads campaigns and optimise performance. Delegates will learn how to: Restructure PPC marketing campaigns around Audience Insights Gain Quick Wins from PPC advertising test and learn methodology How to increase efficiency in PPC management Gain...

This workshop will show you how a well-structured integrated marketing communications plan ensures your resources are used effectively and efficiently. It will also help you understand how both online and offline channels work together to optimise multi-channel marketing campaign performance. We...

What makes a Hollywood movie a blockbuster or indeed what makes a novel a compelling page turner? There are a bunch of guiding principles these professional storytellers use to keep us glued to their content. What if you could apply the very same approach to your brand or marketing campaign? This...

Businesses around the globe are waking up to the importance of aligning their purpose and values with sustainability. A key component to lasting success is ensuring that sustainability is embedded within business strategy – part of strategy, planning, budgeting, resourcing and day to day...

Gathering data from multiple sources and systems and combining them to present a detailed overview in a dashboard to inform strategic decisions and ROI is now more than ever a required skill of every marketer. This highly interactive short course (half-day) will equip you with practical tools,...