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January 1, 2020

Offline courses

IMD Executive Education
Your move to general management Your move to general management brings you new levels of complexity. You must be able to lead multiple functions, even countries or businesses. The Program for Executive Development brings you the confidence and influence to successfully lead at a personal...
Jan 1—Dec 31, 2020
49 days in Lausanne, Switzerland
55,731 USD
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Wisconsin School of Business
Successful projects depend on well-defined and well-understood requirements, including business requirements, product requirements, and specifications. Through effective requirements gathering, you can create the conditions necessary for your projects to succeed. This course teaches a...
Jan 1—3, 2020
3 days in Madison, Wisconsin, USA
2,295 USD
2 more dates
UW Professional & Continuing Education
Develop an Effective Digital Marketing Strategy The opportunities for marketing in today’s digital landscape are vast. How do you evaluate the many options and craft a comprehensive digital marketing plan that aligns with your business goals? What are the best strategies to guide you in...
Jan 1—May 31, 2020
30 days in Seattle, Washington, United States
3,597 USD
2 more dates
UW Professional & Continuing Education
Improve the Quality of Any Content The writer and editor Arthur Plotnick famously said, “You write to communicate to the hearts and minds of others what’s burning inside you, and we edit to let the fire show through the smoke.” If you have a passion for making written copy shine, then you’re an...
Jan 1—Aug 31, 2020
34 days in Seattle, Washington, United States
2,985 USD
2 more dates
UW Professional & Continuing Education
Acquire Valuable Insights From Data Sets Businesses and organizations today have ready access to huge amounts of data, but they can be less adept at making sense of it. The role of the data scientist — turning data into meaningful, actionable insights — is increasingly crucial as companies...
Jan 1—Aug 31, 2020
30 days in Bellevue, Washington, United States
3,825 USD
2 more dates
Tepper School of Business
Preparing African-American Leaders for Executive Advancement Successful, forward-looking organizations understand the competitive advantage gained by cultivating diverse and inclusive leadership teams. Prosperous communities recognize the important contributions to be made by minority civic...
Jan 1—Jul 28, 2020
16 days in Pittsburgh, PA, USA
10,000 USD
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Online courses

UW Professional & Continuing Education
From startups to corporate giants, the challenge of attracting, hiring and retaining great employees remains a constant. Skilled human resources professionals play an important role in tackling this challenge and are in high demand today. Entry-level roles such as HR specialist, recruiting...
Jan 1—Aug 31, 2020
Online course
2,997 USD
1 more date
UW Professional & Continuing Education
Secure Company Information From Serious Threats Keeping vital business data safe and secure is one of the biggest IT challenges any organization faces. Professionals with high-level information security training are in great demand as businesses develop strategies and processes for keeping...
Jan 1—Aug 31, 2020
Online course
4,275 USD
1 more date
School of Hotel Administration
Your marketing efforts are generating demand. While increased demand naturally drives business and success, it does come with specific sets of challenges. Mitigating these challenges requires a keen understanding of demand management. In essence, demand management requires us to ask, “How should...
Jan 1, 2020
Online course
School of Hotel Administration
Businesses that accept reservations must cope with the problem of no-shows - customers who make a reservation but fail to honor it. Hotels can protect themselves from the revenue-losing no-shows and generate increased revenue by overbooking. This course teaches how to strategically overbook and...
Jan 1, 2020
Online course
School of Hotel Administration
Today’s consumers rely less upon traditional travel agents and more on web-based research when booking travel. In this online course participants will learn to develop online strategies designed to improve their standing in Internet search results, called Search Engine Optimization (SEO), and...
Jan 1, 2020
Online course
School of Hotel Administration
Effective commercial real estate developers are master coordinators, working with multiple counterparts every step of the way to create and maximize value through real estate projects. To do this, they use a thoughtful, organized process—regardless of project size. This course offers a deep dive...
Jan 1, 2020
Online course
School of Hotel Administration
In this course you will learn to focus on the key organizational processes that support the development of a strong service culture and exceptional customer service. In this course you will be provided with a number of tools that enable you to select employees who have a strong service...
Jan 1, 2020
Online course
School of Hotel Administration
Learn about the decision frameworks financial professionals use to arrive at the company's optimal capital structure. Obtain a thorough understanding of the strategic considerations involved in raising funds for the purpose of investing in projects. Find out how capital structure decisions at the...
Jan 1, 2020
Online course
School of Hotel Administration
Information is essential in order for your services marketing efforts to succeed. Without relevant and accurate information, every decision you make will suffer from bad input. A well-run marketing information system captures, organizes, analyzes, and interprets data from a wide variety of...
Jan 1, 2020
Online course
School of Hotel Administration
A hotel’s real estate is one of its most valuable assets and it is essential to be able to accurately value this critical investment. To be successful, hotel investors must be able to determine the financial interests of those involved in any project: the owner, the operator, and the lender. In...
Jan 1, 2020
Online course
School of Hotel Administration
When investing in proper management of a real estate asset you are investing in future profitability. Excellent maintenance and tenant management can increase property values by lowering operational costs, increasing cash flow, and generating higher rents and occupancies. In this course, you will...
Jan 1, 2020
Online course
School of Hotel Administration
Course Focus How your guest perceives their experience with your operation impacts your profitability; it is not the only thing but it is one of the biggest factors that operators can influence to drive revenue growth. Loyal repeat customers are key to the success of any food and beverage...
Jan 1, 2020
Online course
School of Hotel Administration
Your operation’s brand is comparable to having a contract with the customer, and the expectation is that value will be delivered in relative accordance with price and quality of service. But keeping food costs down is no easy task. In fact, it’s one of the most detail-oriented, scientific...
Jan 1, 2020
Online course
School of Hotel Administration
One of the most important aspects of a manager's job is to evaluate the feasibility of new initiatives and to make sound investment decisions. This includes conducting a thorough and reliable analysis using the appropriate financial decision-making tools. In this course, participants will learn...
Jan 1, 2020
Online course
School of Hotel Administration
In order for organizations to succeed, leaders and managers must be able to accurately interpret and utilize financial reports. They must also be able to assess the overall financial performance of the organization, a particular department, or the competition, and then convey the organization's...
Jan 1, 2020
Online course
School of Hotel Administration
In most hotels, the physical ownership of the property is separated from the control and management of the hotel. Determining who manages the hotel on a day-to-day basis and whether or not the hotel should affiliate with a brand can make or break your property. Based on his many years of academic...
Jan 1, 2020
Online course
School of Hotel Administration
An introduction to revenue management as a systematic process designed to increase revenue by leveraging tools designed to manage length-of-stay and apply effective pricing strategies. Implementing a revenue management strategy can be one of the most important revenue-generating initiatives...
Jan 1, 2020
Online course
School of Hotel Administration
Pricing strategy is the central component in overall profit performance. This online course prepares participants to anticipate the impact certain pricing decisions will have on consumer demand and thrive in a highly competitive environment. Participants will learn to measure demand sensitivity...
Jan 1, 2020
Online course
School of Hotel Administration
Real estate investment has a long history, dating back well before the advent of the stock market. But unlike investing in stocks, real estate usually requires the use of leverage: a property is acquired with a percentage of equity, the rest financed with debt. To make that risk pay off,...
Jan 1, 2020
Online course
School of Hotel Administration
Among the swirl of activity in food and beverage service, financial management is a function that sometimes loses priority, despite its vital function. Understanding and managing your food and beverage operation’s income statement (profit and loss statement) can lead to better decision making...
Jan 1, 2020
Online course
School of Hotel Administration
Throughout this course you will learn to identify the responsibilities of a service champion and the personal characteristics that contribute to effectiveness. You will be presented with the key skills required to assess, guide, and motivate service employees’ performance. You will practice the...
Jan 1, 2020
Online course
School of Hotel Administration
When your restaurant is busy, you might think it isn't possible to generate any additional revenue. However, in this course Professor Sheryl Kimes will provide you will a set of tools you can use to optimize your table mix so it better reflects the mix of parties you have coming in through the...
Jan 1, 2020
Online course
School of Hotel Administration
In today’s world, running a successful hotel is a highly collaborative process involving many roles. This course is structured around the four key stages in the guest experience -- pre-arrival, arrival, occupancy, and departure -- and will explain hotel operations, the systems that hotels rely...
Jan 1, 2020
Online course
School of Hotel Administration
How can you increase revenue when your restaurant is slow and not performing to capacity? In this course, Professor Kimes will discuss several revenue management tools and techniques you can use to improve your restaurant’s performance when it is slow. First you will consider how to maximize...
Jan 1, 2020
Online course
School of Hotel Administration
In today's competitive foodservice environment, owning or managing a restaurant is a challenging prospect. To increase your chances of success, you need a proven system of data-driven tools focused on profits, not just costs. In this course Professor Kimes will guide you through the restaurant...
Jan 1, 2020
Online course
School of Hotel Administration
Often times services marketing is regarded in terms of outcomes, but services marketing is also an ongoing analytic process. In this course, you will learn how to properly analyze frameworks, tools, channels, data sets, customer behavioral data, decision-making factors, and strategies that...
Jan 1, 2020
Online course
School of Hotel Administration
For a hotel investment to be successful, you must first have accurate and reliable data about the critical aspects of the hotel operation, such as occupancy, revenue, expenses, and cash flows. But how do you generate these detailed forecasts? In this course, Cornell University professor Jan...
Jan 1, 2020
Online course
School of Hotel Administration
To structure the most advantageous deal it is critical to assess the value of hotel intellectual property accurately. This course is designed to help you develop a high level of financial sophistication so you can properly assess hotel management agreements and franchise agreements, as well as...
Jan 1, 2020
Online course
School of Hotel Administration
Revenue management can be applied to any hospitality industry with relatively fixed capacity, time-variable demand, and perishable inventory. This course teaches how to apply revenue management concepts and practices to hospitality-related industries such as restaurants, meeting spaces, spas, and...
Jan 1, 2020
Online course
School of Hotel Administration
Summary statistics are one way to forecast uncertain outcomes, and the statistical results can be used to make decisions or guide strategy. Since summary statistics are based on a data sample, they typically inform intuitive decision-making. That is, the model requires interpretation which relies...
Jan 1, 2020
Online course
1,380 USD
22 more dates
School of Hotel Administration
Successful marketing and revenue generation in hospitality requires the management of an array of new media including, social, mobile, and search. While these new media enable marketers to reach customers in ways that were previously not possible, successful use must be anchored by core marketing...
Jan 1, 2020
Online course
School of Hotel Administration
The goal of an asset manager is to strategically manage the hotel to meet the specific investment objectives of the hotel's owner. To help meet this goal, this course introduces the latest asset management techniques and provides a set of five practical tools tactics that both owners and asset...
Jan 1, 2020
Online course
School of Hotel Administration
All successful revenue management strategies are based on the ability to forecast demand accurately, as well as control room availability and length of stay. This course explores the role of the forecast in a comprehensive revenue management strategy, including the selection of the best type of...
Jan 1, 2020
Online course
School of Hotel Administration
Pricing is one of the most powerful tools a hotel can use to increase revenue. This course teaches participants how to set the right prices, develop rate fences (differentiate prices by customer type), and use multiple distribution channels to manage price more effectively. Participants will...
Jan 1, 2020
Online course
School of Hotel Administration
Course Focus Your employees are the heart of your food and beverage operation, and your most valuable resource, yet so many operators fail to focus attention on employee satisfaction and engagement. Understanding your role in managing and leading employees can help you to reduce costly...
Jan 1, 2020
Online course
School of Hotel Administration
Hotel guests form much of their opinion of a hotel on the design and layout of their guestrooms. To ensure success in a full-service hotel project, developers, designers, and other stakeholders must ensure that floor plans and guestroom designs will meet or exceed the expectations of their target...
Jan 1, 2020
Online course