Marketing

6 Digital Marketing Trends That Will Dominate in 20226 min read

May 24, 2022 4 min read

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6 Digital Marketing Trends That Will Dominate in 20226 min read

Reading Time: 4 minutesReading Time: 4 minutes

The year 2022 is not just a year; it’s a leap. After all, the first 5 billion users are expected to log online in the next four years, and we should expect some exciting marketing trends in the digital landscape.
The following trends will dominate the digital marketing space in 2022:
* 1. AI will allow marketers to predict marketing outcomes
* 2. In-depth customer analytics
* 3. Omnichannel marketing
* 4. Pay-per-click advertising
* 5. Smart textiles and wearables
To prepare your business for these trends, it’s essential to understand what they are, why they matter — and what you can do now to stand out from the crowd. Let’s now explore these trends in detail.

AI will allow marketers to predict marketing outcomes
Artificial intelligence has fast changed our lives, and marketers can’t stay away from it. AI’s ability to make predictions based on historical data has given rise to a new marketing method, called Predictive Marketing. It allows marketers to understand customers better by identifying the actions a target person is likely to take in the future.
Predictive marketing will be a crucial trend for marketers in the coming years with its ability to accurately deliver on predicted outcomes and produce meaningful insights. For example, an AI system can analyze a marketer’s customer database and flag customers likely to churn. The system then provides the marketer with recommendations based on the customers’ preferences and behavior profiles.
Future AI systems are set to go beyond simply making predictions by enabling businesses to automate workflows or come up with solutions based on the insights they collect.

Contextual Design Will End the Era of Big Data
Contextual design is an approach that frees marketers from the limitations of big data by using artificial intelligence to predict user behavior based on historical behavior. The biggest problem of big data lies in that it’s mostly just numbered on a page, without much interaction with the users. By using contextual design, this can be avoided altogether.
The contextual design looks for patterns and correlations between various user interactions without knowing what the user is thinking. This way, marketers can segment their users into contexts based on their behavior and preferences. These contexts are then used to structure each user’s experience based on predicted behaviors and preferences. This concept is also called ‘meaningful personalization’ as it focuses on giving each user a personalized experience.

Omnichannel marketing
If you are a marketer and your online store isn’t just a place to buy products but an integrated customer experience, integrating your in-store operations, shopping app, and social media pages, you’re doing it right.
Mobile devices have changed the way people shop. It’s not just about buying things anymore, but also browsing and comparing different products and prices.
In 2020, 71% of consumers said they would use their mobile devices in stores to find more info about a product(Sapient via Forbes ).
And this is where omnichannel marketing comes into play: an integrated marketing strategy that uses multiple channels to deliver a seamless customer experience.

You will soon enough if you haven’t heard of this term yet. Companies have already adopted the idea of internet-enabled devices to conduct business, but there is still room for growth and innovation. Don’t be surprised if, in 2022, you can order your morning coffee on your Amazon Echo, have it ready for pickup at your local Starbucks, and pay for it with a simple check-in on Facebook.
Why is omnichannel so exciting? It allows a seamless customer experience that is heavily dependent on the internet. It is important to note that this trend is not only limited to B2C companies — companies in B2B industries can also benefit from omnichannel marketing.

Seamless Experiences Will Drive Growth in Conversational Marketing
In the era of smartphones, fake news, and chatbots, seamless experiences are the way of the future. Whether you’re talking to your robot assistant or a chatbot on Facebook, seamless experiences can help improve your digital marketing efforts.
In a future dominated by chatbots, e-commerce will only grow as more people purchase via conversational marketing. Chatbots are becoming part of our everyday lives as we use messaging apps for everything from shopping to sharing information.

The Rise of Adaptive Commerce Will Create a Whole New Kind of Store
Adaptive Commerce is a portmanteau of the words Adaptive and Commerce. In the simplest of terms, it is the practice of creating a store based on the context of the user accessing it. For example, if I’m shopping for sneakers on my phone while at work, then I want to see a shoe store layout with product images of sneakers and pricing. On mobile, if I’m shopping for shoes and am in need of a new pair this week, then I am most likely to convert if a store has a sale going on.
Adaptive Commerce is more than just personalizing your ecommerce site. It goes beyond showing a different product selection to different customers. Adaptive Commerce marries the world of your eCommerce site to the world outside it to create the best experience for your customer. It does that by understanding the context of your customer (the why you shop). Understanding context will help you create better marketing campaigns but also help you improve your profit per order with product options to be presented based on context.

The big brands are getting pushed out by small, specialized retailers
Consumers are all about the experience, and that’s why they’re willing to buy products from retailers that are both local and specialized. A recent report by Forbes showed that small businesses outperform big companies in almost every category. For example, in a world where every consumer is online and has access to millions of products and pricing options, it’s much easier to get lost in the shuffle of the “big box” stores. If you’re a brand that doesn’t have the resources to market your services or products digitally, you will get crushed. This free digital marketing course has everything you need to get started to avoid being left behind!

Wrapping up!

It’s natural to want to start implementing these new trends in your own business as soon as possible. But wait, not so fast! Before you can fully utilize the latest trends in digital marketing, you need to take a step back and consider what you’re currently doing well.
Focus on Your Strengths
Running a business takes time, effort, and money. You have to ensure that every dollar you spend on digital marketing gets the best ROI (return on investment).
You can’t just hop from social channel to social channel or spend hours updating your website if you do not see results.
If you want to grow your business sustainably, focus your resources on what works for your company.
For example, instead of creating a detailed SEO strategy for your website but neglecting other marketing channels such as Instagram or Facebook, ask yourself why you’re focusing so much on SEO first. Make sure that you invest in digital marketing strategies that complement each other so that your efforts enhance each other over time.

Photo by searchenginejournal

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