Zsolt Katona

Associate Professor at Haas School of Business


Haas School of Business


  • PhD, Management (Marketing), INSEAD, France
  • PhD, Computer Science, Eotvos Lorand University, Hungary
  • MSc, Mathematics, Eotvos Lorand University, Hungary

Positions Held

  • At Haas since 2008
  • 2008 – present, Assistant Professor of Marketing, Haas School of Business

External Service and Assignments

  • Ad-hoc reviewer: Marketing Science; Journal of Marketing Research

Current Research and Interests

  • Online marketing
  • Search advertising
  • Network economics
  • Social networks

Selected Papers and Publications

  • “Network Formation and the Structure of the Commercial World Wide Web,” with Miklos Sarvary. Marketing Science.
  • “A New Class of Scale-Free Graphs,” with Tamas Mori. Statistics and Probability Letters 76, no. 15: 1587-1593.
  • “Levels of a Scale-Free Tree.” Random Structures and Algorithms 29, no. 2: 194-207.
  • “The Width of a Scale-Free Tree.” Journal of Applied Probability 42, no. 3: 839-850.


  • Business to Business Marketing, MBA 267

Honors and Awards

  • MSI Alden G. Clayton Doctoral Dissertation Proposal Competition Winner, 2007
  • Sasakawa Young Leaders Fellowship, 2007
  • Association for Consumer Research Best Working Paper Award, 2006
  • AMA Sheth Foundation Doctoral Consortium Fellow, 2006

Courses Taught

Read about executive education

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