Ziv Carmon

Ziv Carmon is a Professor of Marketing and The INSEAD Chaired Professor of Marketing in Memory of Erin Anderson at INSEAD. He studies judgment and decision-making, and its public policy, strategic, and tactical implications. His research has been extensively published in the leading academic marketing and decision-making publications. Ziv's work on placebo effects of marketing actions won the 2010 William F. O'Dell Award, which is considered the most prestigious annual research award in the field, and which honours the Journal of Marketing Research paper that has made the most significant long-term contribution to marketing theory, methodology, &/or practice; was a runner-up for the 2006 Paul Green Award, which honours the Journal of Marketing Research paper showing the most potential to contribute significantly to marketing research practice and research in marketing; and was also chosen as one of the top 50 management articles of 2005 by Emerald Management Reviews. His papers on Indeterminacy and Live Television, and on Option Attachment, were finalists for the 2009 and 2006 Journal of Consumer Research Best Article Awards.

Ziv received many teaching excellence awards. He teaches such topics as Understanding and Influencing Customers, Customer Focus, Behavioral Economics, Market Driving Strategies, and Marketing Management. He has taught these and other topics to senior, mid-level, and junior executives in company-specific, in-house, and open enrolment Executive Education programmes in many countries around the world, as well as to the Executive MBA, MBA, undergraduate and PhD students. He often consults and serves as a featured speaker, discussant, or moderator at professional and industry conferences, as well as an expert witness in legal cases.

Ziv has served as an Associate Editor of the Journal of Marketing Research, a Consulting Editor of the Journal of Behavioral Decision Making and an editorial review board member of other prominent journals, such as the Journal of Consumer Research, the Journal of Consumer Psychology, and the International Journal of Research in Marketing, among others. He received an Outstanding Reviewer Award from the Journal of Consumer Research. He has been a guest editor of articles for a variety of leading journals and is a frequent reviewer of articles for numerous journals, international funding organisations, promotion and tenure cases at other universities, and various research competitions.

Ziv’s views on business are frequently featured in international media outlets, such as The Wall Street Journal, The New York Times, The Financial Times, The Times (UK), The Guardian (UK), Daily Telegraph (UK), The Washington Post, The Los Angeles Times, The New Yorker, USA Today, The Huffington Post, The Guardian, Daily Telegraph, The Economist, Scientific American, Popular Science, Newsweek, Bloomberg's Businessweek, Forbes, Fast Company, Marketing News, National Public Radio, BBC, MSNBC, ABC News, CTV, Channel 4 (UK), WebMD, National Center for Policy Analysis, and numerous blogs.

Ziv received a BSc degree (Cum Laude) in Industrial Engineering and Management from the Technion – Israel Institute of Technology, both master's and PhD degrees in Business Administration from the University of California at Berkeley. He worked for several years in sales and marketing prior to his academic career. Before joining INSEAD, he was an Associate Professor of Marketing at Duke University.

RESEARCH AREAS

Consumer Judgement and Decision Making, Unintended Effects of Marketing Actions, How Consumers Assess Value, How Consumers Perceive Their Experiences, Waiting Experiences

TEACHING AREAS

Understanding & Influencing Customers, Customer Insight, Behavioral Economics, Market Driving Strategies, Marketing Management, Discover Israel: Start-up Nation