ZHU Leon Yang

Leon Yang Zhu is a Professor of Operations Management at the Cheung Kong Graduate School of Business. Prior to joining CKGSB, Leon was a tenured full professor at the Data Sciences and Operations Department of the Marshall School of Business, University of Southern California. He received his Ph.D. in Industrial and Systems Engineering, M.A. in Economics from the University of Florida, and Bachelor’s degree from Shanghai Jiaotong University. Before joining Marshall, he was a Postdoc and lectured at the University of California, Berkeley.

Professor Zhu has been accepted by or published in various academic journals, including the Academy of Management Review, American Economic Review, Journal of Economic Theory, Management Science, Manufacturing and Service Operations Management, Operations Research, Production and Operations Management, and Rand Journal of Economics. He also serves as Associate Editor or Senior Editor for Operations Research, Manufacturing and Service Operations Management, and Production and Operations Management, among others.

Areas of Expertise

Policy and Mechanism Design, Game Theory, Applied Optimization

Professional Experience

• Professor Cheung Kong Graduate School of Business May 2021-present
• Professor University of Southern California Jan. 2020-May 2021
• Visiting Professor Cheung Kong Graduate School of Business May 2019-May 2021
• Associate Professor University of Southern California Mar. 2012-Jan. 2020
• Visiting Scholar Shanghai Jiao Tong University Feb. 2014-Jun. 2014
• Assistant Professor University of Southern California Jul. 2006-Mar. 2012
• Postdoc/Lecturer University of California, Berkeley Sep.2005-May 2006

Education

• Ph.D. Industrial and Systems Engineering Aug.2001-Aug.2005
  University of Florida
• M.A. Economics Aug.2001-Dec.2004
  University of Florida
• B.S. Electrical Engineering Aug.1997-Jul.2001
  Shanghai Jiao Tong University

Awards And Honors

• CKGSB Outstanding Researcher Award 2022
• 2nd Prize, the 2018 CSAMSE Annual Conference Practice Award 2022
• 3rd Prize, the 2022 CSAMSE Annual Conference Best Paper Award 2022
• Best Paper Runner-up, ICIS Kauffmann Award on Innovation & Entrepreneurship 2020
• The Networks, Electronic Commerce and Telecommunications Institute Grant 2018
• 2nd Prize, the 2018 CSAMSE Annual Conference Best Paper Award 2018
• Excellence Award, Shanghai Open Data Applications Competition 2017
• 2nd Prize, the 2009 OCSAMSE Annual Conference Best Paper Award 2009
• Dean’s Award for Research Excellence, Marshall School of Business 2007

Publications

• Han B., T. Sun, L. Y. Chu, L. Wu, 2023, “Commercializing the Package Flow: Cross-sampling Physical Products Through E-commerce Warehouses,” Management Science, forthcoming.
• Han B., T. Sun, L. Y. Chu, L. Wu, 2022, “Connecting Customers and Merchants Offline: Experimental Evidence from the Commercialization of Last-mile Stations at Alibaba,” MIS Quarterly, forthcoming.
• Han B., T. Sun, L. Y. Chu, L. Wu, 2022, “COVID-19 and Ecommerce Operations: Evidence from Alibaba,” Manufacturing & Service Operations Management, 24(3), pp. 1261-1885.
• Chu, L. Y., Y. Rong, H. Zheng, 2022, “Strategic Benefit of Request for Proposal/Quotation,” Operations Research, 70(3), pp. 1293-1952.
• Chu, L. Y., Brian Wu, 2021, “Designing Online Platforms for Customized Goods and Services: A Market‐Frictions Based Perspective,” Academy of Management Review, forthcoming.
• Chu, L. Y., H. Nazerzadeh, H. Zhang, 2020, “Position Ranking and Auction for Online Marketplaces,” Management Science, 66(8), pp. 3295-3798.
• Chen, Y.-J., L. Y. Chu, 2020, “Synchronizing Pricing and Replenishment to Serve Forward-looking Customers,” Naval Research Logistics, 67(5), pp. 321-333.
• Chu, L. Y., G. Li, P. Rusmevichientong, 2018, “Optimal Pricing and Inventory Planning with Charitable Donations,” Manufacturing and Service Operations Management, 20(4), pp. 687-703.
• Chu, L. Y., N. Shamir, H. Shin, 2017, “Strategic Communication for Capacity Alignment with Pricing in a Supply Chain,” Management Science, 63(12), pp. 4366-4388.
• Qi, L. Y. Chu, Chen, R., 2016, “Quality Provision with Heterogeneous Consumer Reservation Utilities,” Production and Operations Management, 25(5), pp. 883-901.
• Chu, L. Y., D. E. Sappington, 2015, “Contracting with Private Knowledge of Production Capacity,” Journal of Economics & Management Strategy, 24(4), pp. 752-785.
• Chu, L. Y., Y. Wang, 2015, “Bundled Procurement for Technology Acquisition and Future Competition,” Manufacturing and Service Operations Management, 17(2), pp. 249-261.
• Chu, L. Y., G. Lai, 2013, “Salesforce Contracting under Demand Censorship,” Manufacturing and Service Operations Management, 15(2), pp. 320-334.
• Chu, L. Y., D. E. Sappington, 2013, “Motivating Energy Suppliers to Promote Energy Conservation,” Journal of Regulatory Economics, 43(3), pp. 229-247.
• Bassamboo, A., L. Y. Chu, R. S. Randhawa, 2013, “Designing Flexible Systems Using a New Notion of Supermodularity,” Operations Research Letters, 41(1), pp. 107-111.
• Chu, L. Y., D. E. Sappington, 2012, “Designing Optimal Gain Sharing Plans to Promote Energy Conservation,” Journal of Regulatory Economics, 42(2), pp. 115- 134.
• Chu, L. Y., H. Zhang, 2011, “Optimal Pre-order Strategy with Endogenous Information Control,” Management Science, 57(6), pp. 1055-1077.
• Chu, L. Y., D. E. Sappington, 2010, “Contracting with Private Knowledge of Signal Quality,” Rand Journal of Economics, 41(2), pp. 244-269.
• Chu, L. Y., Z. M. Shen, 2010, “A Power-of-two Ordering Policy for One[1]Warehouse Multi-Retailer Systems with Stochastic Demand,” Operations Research, 58(2), pp. 492-502.
• Chu, L. Y., D. E. Sappington, 2009, “Implementing High-Powered Contracts to Motivate Intertemporal Effort Supply,” Rand Journal of Economics, 40(2), pp. 296- 316.
• Chu, L. Y., 2009, “Truthful Bundle/Multi-unit Double Auctions,” Management Science, 55(7), pp. 1184-1198.
• Chu, L. Y., D. E. Sappington, 2009, “Procurement Contracts: Theory vs. Practice,” International Journal of Industrial Organization, 27(1), pp. 51-59.
• Chu, L. Y., J. G. Shanthikumar, Z. M. Shen, 2008, “Solving Operational Statistics via a Bayesian Analysis,” Operations Research Letters, 36(1), pp. 110-116.
• Chu, L. Y., Z. M. Shen, 2008, “Truthful Double Auction Mechanisms,” Operations Research, 56(1), pp. 102-120.
• Chu, L. Y., D. E. Sappington, 2007, “A Note on Optimal Procurement Contracts with Limited Direct Cost Inflation,” Journal of Economic Theory, 137(1), pp. 745- 753.
• Chu, L. Y., Z. M. Shen, 2007, “Trade Reduction vs. Multi-Stage: A Comparison of Double Auction Design Approaches,” European Journal of Operational Research, 180(2), pp. 677-691.
• Chu, L. Y., D. E. Sappington, 2007, “Simple Cost-Sharing Contracts,” American Economic Review, 97(1), pp. 419-428.
• Chu, L. Y., Z. M. Shen, 2006, “Agent Competition Double Auction Mechanism,” Management Science, 52(8), pp. 1215-1222.
• Chu, L. Y., V. N. Hsu, Z. M. Shen, 2005, “An Economic Lot-Sizing Problem with Perishable Inventory and Economies of Scale Costs: Approximation Solutions and Worst Case Analysis,” Naval Research Logistics, 52(6), pp. 536-548.