Zemin Zhong

Zemin (Zachary) Zhong is an Assistant Professor of Marketing at Rotman. His research focuses on online platforms, information consumption, and emerging markets.

Professor Zhong's research is published in Marketing Science, Management Science, and JEBO. Professor Zhong teaches Principles of Marketing and has been awarded the Rotman Teaching Award.

Experience

• Assistant Professor of Marketing
  University of Toronto - Rotman School of Management

• Graduate Student Instructor
  University of California, Berkeley, Haas School of Business

• Graduate Student Researcher
  Haas School of Business

• Research Assistant Peking University

• Teaching Assistant
  The University of Hong Kong

• Research Assistant
  China Finance 40 Forum

Education

• UC Berkeley
  Doctor of Philosophy (PhD), Marketing

• Peking University
  Master, Management

• The University of Hong Kong
  Master, Finance, with Distinction

• Peking University
  Bachelor, Applied Chemistry, Economics

Selected Publications - Papers

• Pushing Information: Realized Uncertainty and Notification Design Ganesh Iyer and Zemin (Zachary) Zhong
  Marketing Science
  2021

• Chasing Diamonds and Crowns: Consumer Limited Attention and Seller Response Zemin (Zachary) Zhong
  Management Science
  2021

• Location Still Matters: Evidence from an Online Shopping Field Experiment John Morgan, David Ong and Zemin (Zachary) Zhong
  Journal of Economic Behavior and Organization
  Issue:146
  2018
  Pages: 43-54

Research and Teaching Interests

behavioral economics, the intersection of IO and political/development economics, and the economics of platforms

Honors and Awards

• 2020
  Teaching Award, Rotman School of Management

• 2017
  ISMS Doctoral Dissertation Award, INFORMS