Zachery Anderson

Zachery is the Chief Data & Analytics Officer with RBS. Before that for over a decade he was the chief analytics officer and senior vice president at Electronic Arts (EA), the world’s largest video game company. He is responsible for leading consumer insights, UX research, data science, studio analytics, and marketing analytics for EA. His team uses in-game behavioral data, traditional consumer research, lab work, and online advertising data to provoke and inspire EA’s development and marketing teams to think and act “Player First.” Prior to joining EA in 2007, Zachery was head of consulting and modeling for J.D. Power and Associates’ PIN group, corporate economist for Nissan North America, and economist for the private investment company Fremont Group.

Zachery’s work has been highlighted in the Harvard Business Review and the MIT Sloan Management Review. His work has won many awards, including the INFORMS Marketing Science Practice Prize, and while at Nissan he was recognized by the U.S. Federal Reserve for the Best Industry Forecast. He is a member of the University of California Master of Science in Business Analytics Industry Advisory Board.

Zachery’s undergraduate degree in political science and communications is from Southern Illinois University. His graduate work was at UCLA, in economics and political science, where he studied game theory with Nobel Prize winner Lloyd Shapley.