Yun Fong Lim

Yun Fong LIM is Associate Professor of Operations Management at the Lee Kong Chian School of Business, Singapore Management University (SMU). He is also Academic Director of the MSc in Management (MiM) Program at SMU. He has been a Chang Jiang Chair Professor, an MPA Research Fellow, a Lee Kong Chian Fellow, and an NOL Fellow. Yun Fong’s research has appeared in Operations Research, Management Science, Manufacturing and Service Operations Management, and Production and Operations Management. He has delivered keynote and plenary speeches in several international conferences. In addition, his work has received funding by MOE, A*STAR*, and NNSF, and media coverage by The Business Times, CNA938, and Channel 8. His current research interests include e-commerce and marketplace analytics, online platforms, warehousing and fulfillment, sustainable urban logistics, and flexible workforce and resource management. Yun Fong serves as Senior Editor for Production and Operations Management and Associate Editor for Naval Research Logistics.

Yun Fong is a recipient of the SMU Teaching Excellence Innovative Teacher Award. He teaches both undergraduate and postgraduate courses in Operations Management. He has provided consulting service and executive development to corporations such as Alibaba, Maersk, McMaster-Carr Company, Resorts World Sentosa, Schneider Electrics, Temasek Holdings, and Zalora. Yun Fong obtained both his PhD and MSc degrees in Industrial and Systems Engineering from the Georgia Institute of Technology.

Teaching Interests

• Online Business and Marketplaces (MiM, MBA)
• High Performance Warehousing and Fulfillment (BBM)

Research Interests

• e-Commerce and Marketplace Analytics
• Online Platforms
• Warehousing and Fulfillment
• Sustainable Urban Logistics
• Flexible Workforce and Resource Management

Teaching Interests

• Online Business and Marketplaces (MiM, MBA)
• High Performance Warehousing and Fulfillment (BBM)

Education

• Doctor of Philosophy (Ph.D.) Georgia Institute of Technology
• Master of Science (M.Sc.) National University of Singapore

Book

• Lim YF, Hu K (2022) Online Business and Marketplaces.

Awards, Recognition and Honors

• ISCOM Conference Best Paper Award (2nd Prize), 2022
• MPA Research Fellow, 2020-2021, 2022-2023
• Chang Jiang Chair Professor (长江学者讲座教授), 2016-2019
• Lee Kong Chian Fellow, 2017-2018
• NOL Fellow, 2012-2014
• Outstanding Reviewer Award, European Journal of Operational Research, 2017
• CSAMSE Annual Conference Best Paper Award (Honorable Mention), 2015
• SMU Teaching Excellence Innovative Teacher Award
• Singapore Management University, 2010
• Dean's Teaching Honour List - Top Faculty Members
• Lee Kong Chian School of Business, Singapore Management University, 2006-2021
• Supervised research:
  • Ting WANG, The DSI Annual Conference Best Student Paper Award, 2022
  • Linqiu LI, Finalist, The Best Student Paper Competition of POMS-HK International Conference, 2022
  • Qiyuan DENG, Finalist, The Best Student Paper Competition of POMS-HK International Conference, 2020