Yong Chin Tan

Qualifications

• PhD - Business (Marketing) (Singapore Management University)
• BBM - Business (majoring in Marketing and Psychology) (Singapore Management University)

Teaching Areas

• Digital Marketing
• Marketing Modelling

Research Areas

• Digital Marketing
• Online Retail

Companies

• Assistant Professor of Marketing City University of Hong Kong (2019)
• Doctoral Candidate Singapore Management University (2014 — 2019)
• Graduate Instructor Singapore Management University (2017 — 2017)
• Senior Research Executive Nielsen Company (2013 — 2014)
• Research Executive Millward Brown (2011 — 2013)

Journal Publications and Reviews

• Chandukala, Sandeep R.; Reddy, Srinivas K.; Tan, Yong-Chin / How Augmented Reality Can — and Can’t — Help Your Brand. March 2022; In: Harvard Business Review. Vol. Online
• Tan, Yong-Chin; Chandukala, Sandeep R.; Reddy, Srinivas K. / Augmented Reality in Retail and Its Impact on Sales. January 2022; In: Journal of Marketing. Vol. 86, No. 1, pp. 48-66