Yiwei Li

Research Interests:

Methodologies:

• Applied econometrics, Field experiments, Bayesian statistics, Machine learning

Topics:

• Social network, Crowdfunding, Influencer marketing, Mobile marketing, Word of mouth, Behavioral Economics

Academic Experience

• Assistant Professor, Department of Marketing and International Business, Faculty of Business, Lingnan University, since Aug 2019
• Postdoctoral Research Fellow, School of Business, The University of Hong Kong, Dec 2018 – Jul 2019
• Lecturer, Department of Marketing, CUHK Business School, Sep 2018– Nov 2018

Education

• Ph.D. in Marketing, The Chinese University of Hong Kong (Supervisor: Prof. Jia Jianmin), Aug 2014 – Aug 2018
• Visiting Ph.D. student, School of Management, Yale University (Supervisor: Prof. K. Sudhir), 2017 – 2018
• M.S. in Marketing, The Chinese University of Hong Kong, 2013 – 2014

• B.B.A. (Minor: Spanish), The Chinese University of Hong Kong, 2009 – 2013 ​

  Grants, Awards, and Honors

• Direct Grant (HK$ 80,000 per year), Lingnan University, 2020-2021

• Lam Woo Research Fund - Individual Grant (HK$ 100,000), Lingnan University, 2020

• Faculty Research Grant (HK$ 50,000 per year), Lingnan University, 2019-2021

• Young Scientists Fund (Reference: 7180020071), National Natural Science Foundation of China (NSFC), "Empirical Studies on Social Influence in Online Crowdfunding", Co-Investigator (RMB $190,000), 2019

• General Research Fund Grant (Reference: 14505217), Hong Kong Research Grants Council, "Field Studies on Phishing Susceptibility in Mobile Social Networks", Co-Investigator (HK$ 748,071), 2017 - 2018

• Global Scholarship Programme for Research Excellence – CNOOC Grants (HK$ 48,000), The Chinese University of Hong Kong, 2017 – 2018

• General Research Fund Grant (Reference: 14521316), Hong Kong Research Grants Council, "The Dynamics of Social Influence on a Crowdfunding Platform", Co-Investigator (HK$ 310,500), 2016 - 2017

• Reaching Out Award (HK$ 10,000), The Chinese University of Hong Kong, 2017

• Best Paper Award, Annual Conference of China Marketing Science (CMS), China, 2017

• Second Prize of Youth Forum (RMB 3,000), International Forum of Marketing Science and Applications, Changsha, China, 2017

• Faculty Grant for Overseas Conference (HK$ 15,000), The Chinese University of Hong Kong, 2017

• IBM Research Grant, “A Marketing Decision Support System for WeChat Relationship Management”, with Kin-nam Lau and Jian-min Jia (US$ 25,000), 2016

• CUHK Research Postgraduate Student Grants for Overseas Academic Activities (HK$ 15,000), 2015 – 2016

• Championship of Library Mobile Apps Challenge (HK$ 10,000), 5th International m-libraries conference, Hong Kong, 2014

• Dean’s List of Business Faculty, 2014

• PhD Fellowship, CUHK Business School, The Chinese University of Hong Kong, 2014 – 2018

• Gold Award of Volunteer Service, Hong Kong Social Welfare Department, 2012

Selected Publications

• Fine Leung, Fang Gu, Yiwei Li, Jonathan Zhang, and Robert Palmatier (Forthcoming), “Influencer Marketing Effectiveness”, Journal of Marketing
• Jayson S. Jia*, Yiwei Li*, Xin Lu, Yijian Ning, Nicholas Christakis, and Jianmin Jia* (2021), “Triadic Embeddedness Structure in Family Networks Predicts Mobile Communication Response to a Sudden Natural Disaster”, Nature Communications, 12, 4286 (* contributed equally)
• Yuho Chung, Yiwei Li, and Jianmin Jia (2021), "Exploring Embeddedness, Centrality, and Social Influence on Backer Behavior: The Role of Backer Networks in Crowdfunding", The Journal of the Academy of Marketing Science, E-pub ahead of print
• Chao Ma, Yiwei Li, Feng Guo, Kao Si (2019), "The Citation Trap: Papers Published at Year-End Receive Systematically Fewer Citations", Journal of Economic Behavior & Organization, 166, 667-687