Yih Hwai Lee
Assoc Professor, Head of Department at NUS Institute of Systems Science
Biography
NUS Institute of Systems Science
Education Qualifications
- PhD, University of North Carolina, Chapel Hill, USA, 1997
- BBA (Hons), National University of Singapore, 1993
Research Interest
- Advertising Effects
- Incongruity Theories
- Cognitive And Affective Information Processing
Academic Experience
- Head of Department, National University of Singapore, 2008 - current
- Associate Professor of Marketing (with tenure), National University of Singapore, 2004 - current
- Academic Director, MSc/CEMS, National University of Singapore, 2007 - 2009
- Assistant Dean, National University of Singapore, 2007
- Assistant Professor of Marketing, National University of Singapore, 1997 - 2004
- Senior Tutor in Marketing, National University of Singapore, 1993 - 1994
Corporate Experience
- Singapore Pools, Singapore, 2000 - 2007
- Fidelity Investments, 2006
- Citibank, Singapore, 2000
- Danone, China, 1999
- Xian-Janssen Pharmaceutical Ltd, Singapore, 1998
- Shell, Singapore, 1998
- Singapore Cable Vision, Singapore, 1998
Courses
- Marketing Theory and Research (BBA Honors)
Membership & Professional Activities
- Association for Consumer Research
Read about executive education
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