Yih Hwai Lee

Assoc Professor, Head of Department at NUS Institute of Systems Science

Schools

  • NUS Institute of Systems Science

Expertise

Links

Biography

NUS Institute of Systems Science

Education Qualifications

  • PhD, University of North Carolina, Chapel Hill, USA, 1997
  • BBA (Hons), National University of Singapore, 1993

Research Interest

  • Advertising Effects
  • Incongruity Theories
  • Cognitive And Affective Information Processing

Academic Experience

  • Head of Department, National University of Singapore, 2008 - current
  • Associate Professor of Marketing (with tenure), National University of Singapore, 2004 - current
  • Academic Director, MSc/CEMS, National University of Singapore, 2007 - 2009
  • Assistant Dean, National University of Singapore, 2007
  • Assistant Professor of Marketing, National University of Singapore, 1997 - 2004
  • Senior Tutor in Marketing, National University of Singapore, 1993 - 1994

Corporate Experience

  • Singapore Pools, Singapore, 2000 - 2007
  • Fidelity Investments, 2006
  • Citibank, Singapore, 2000
  • Danone, China, 1999
  • Xian-Janssen Pharmaceutical Ltd, Singapore, 1998
  • Shell, Singapore, 1998
  • Singapore Cable Vision, Singapore, 1998

Courses

  • Marketing Theory and Research (BBA Honors)

Membership & Professional Activities

  • Association for Consumer Research

Read about executive education

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