Yih Hwai Lee

Education Qualifications

• PhD, University of North Carolina, Chapel Hill, USA, 1997
• BBA (Hons), National University of Singapore, 1993

Research Interest

• Advertising Effects
• Incongruity Theories
• Cognitive And Affective Information Processing

Academic Experience

• Head of Department, National University of Singapore, 2008 - current
• Associate Professor of Marketing (with tenure), National University of Singapore, 2004 - current
• Academic Director, MSc/CEMS, National University of Singapore, 2007 - 2009
• Assistant Dean, National University of Singapore, 2007
• Assistant Professor of Marketing, National University of Singapore, 1997 - 2004
• Senior Tutor in Marketing, National University of Singapore, 1993 - 1994

Corporate Experience

• Singapore Pools, Singapore, 2000 - 2007
• Fidelity Investments, 2006
• Citibank, Singapore, 2000
• Danone, China, 1999
• Xian-Janssen Pharmaceutical Ltd, Singapore, 1998
• Shell, Singapore, 1998
• Singapore Cable Vision, Singapore, 1998

Courses

• Marketing Theory and Research (BBA Honors)

Membership & Professional Activities

• Association for Consumer Research