University of California, Davis

Yifan Lu currently leads Customer Analytic team in SMUD, where she plans and leads customer analytic initiatives and advocates big data revolution in Utility industry. Prior to joining SMUD, she had ten years of advanced analytic experience in the health care industry, specializing in consumer insights and marketing analytics. She has led projects including customer segmentation, lifetime value and customer experience excellence. In addition, Yifan has a strong interest in education and learning. She has been speaking at conferences, giving trainings to students, as well as publishing papers on utility analytics. Yifan earned both of her Master of Science and Ph.D. from University of California at Davis.

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Areas of Expertise Energy Policy Environmental Health Indoor air pollution Environmental policy--International cooperation Global Health Education Ph.D., Duke University (1997) M.S., Purdue University (1992) B.A., St. Stephen's College, Delhi, India (1990)
Research Areas Portfolio Theory Optimization (especially Quadratic) Theory of Rational Behavior Under Uncertainty Software Development: Simulation Software Development: Database Industry Areas Software and databases for MPT (Modern Portfolio Theory) Software for simulation (especially Simscript...
Biography I''m a senior lecturer in the Department of Computer Science at Manchester University. I hold a PhD in Computer Science from Aberdeen University and a BSc in Computer Science from the University of Kent at Canterbury. Before coming to work at Manchester, I was a lecturer in the Departm...