Yewon Kim

Yewon Kim’s research interests lie broadly on what information a brand conveys to consumers and how consumers respond to new information triggered by firms’ marketing strategies. Kim focuses on the arts industry as an empirical setting, as its market structure as well as the experiential nature of the products (e.g., classical music concerts, art exhibitions) constitute interesting quantitative marketing laboratories to study consumer preferences and their relationships with brand.

Kim is an assistant professor of marketing at Stanford University Graduate School of Business. She received her PhD in marketing from the University of Chicago Booth School of Business and her MS in marketing from Seoul National University. She received her BA in art history from Washington University in St. Louis.

Academic Degrees

• PhD in Marketing, University of Chicago Booth School of Business, 2020
• MS in Marketing, Seoul National University, 2015
• BA in Art History, Washington University in St. Louis, 2012