Yeosun Yoon

Education

• University of Michigan (Ann Arbor), Ross School of Business, Ph.D. (2003)
• Michigan State University, Advertising and Communication, M.S. (1995)
• Korea University, BBA (1991) Career
• Associate Professor of Marketing, KAIST Graduate School of Management, 2010 - present
• Assistant Professor of Marketing, KAIST Graduate School of Management, Korea Advanced Institute of Science and Technology, 2007 - present
• Assistant Professor of Marketing, College of Business Administration, Ewha Womans University, 2005-2007
  
• Assistant Professor of Marketing, Jones Graduate School of Management, Rice University, 2003-2005
• Adjunct Lecturer, Ross School of Business, University of Michigan Ann Arbor, 2003 (Winter)
• Instructor, Ross School of Business, University of Michigan Ann Arbor, 2001 (Winter) and 2002 (Winter) Research Grant, Korean Research Foundation Grant funded by the Korean Government (MOEHRD, Basic Research Promotion Fund) (KRF-2008-327-B00240), 2008
• Winner of 2007 Journal of Consumer Psychology (JCP) Young Contributor Award, The Society for Consumer Psychology, 2007
• Outstanding Faculty Research Award, KAIST Graduate School of Management, 2007
• Outstanding Teaching Award, College of Business Administration, Ewha Womans University, 2006 & 2007
• MSI Alden G. Clayton Doctoral Dissertation Competition, Honorable Mention, Marketing Science Institute, 2002
• Milton G. and Josephine H. Kendrick Marketing Award for Outstanding Doctoral Work, Ross School of Business, University of Michigan, 2002
• Rackham Dissertation Research Grant, Horace H. Rackham School of Graduate Studies, University of Michigan, 2002
• Doctoral Research Grant, Ross School of Business, University of Michigan, 2002
• Research Grant, CIBE, University of Michigan, 2000
• Phelps Fellowship, Ross School of Business, University of Michigan, 1998 - 2002
• Doctoral Fellowship, Ross School of Business, University of Michigan, 1998 - 2002
• Horace H. Rackham School of Graduate Studies Block Grant Fellowship, University of Michigan, 1998 - 2002

Publications & Research

*Publications *

• Yoon, Yeosun, Gulen Sarial-Abi and Zeynep Gurhan-Canli, "Effect of Regulatory Focus on Selective Information Processing," Journal of Consumer Research, 39 (1), 2012
• Auh, Seigyoung, Auh, Eric Shih and Yeosun Yoon, "Aligning Benefits with Payments: A Test of the Pattern Alignment Hypothesis," Journal of Consumer Psychology, 18 (4), 2008.
• Park, Jooyoung, Yeosun Yoon, Byoungtae Lee, "The Effect of Gender and Product Categories on Consumer Online Information Search," Advances in Consumer Research, Association for Consumer Research, 2009.
• Yoon, Yeosun, Zeynep Gurhan-Canli and Norbert Schwarz, "The Effect of Corporate Social Responsibility (CSR) on Companies with Bad Reputation," Journal of Consumer Psychology, 16(4), 2006
• Yoon, Yeosun and Zeynep Gurhan-Canli, " Drawing Inferences about Others Based on Corporate Associations," Journal of the Academy of Marketing Science, 34(2), 2006
• Yoon, Yeosun and Zeynep Guhan-Canli, "The Effects of Partnering with Good Cause on Corporate and Organization Image," Advances in Consumer Research eds. Punam Anand Keller and Dennis W. Rook, Association for Consumer Research 30, 2003

Research Areas

• Consumer Information Processing and Evaluation in Relation to Brand & Corporate Image and Corporate Social Responsibility (CSR)
• Cross-cultural Differences in Consumer Judgement and Decision Making