Ye Li

Ye Li’s research interests are in judgment and decision making and behavioral economics. His recent research examines obstacles to financial decision making, whether that obstacle is an individual difference (e.g., age-related cognitive decline) or a temporary state (e.g., sadness). His other main stream of research examines how people process and use different pieces of salient or social information in probability judgments and everyday life. His research uses a range of tools from both psychology and economics, including laboratory and online experiments, archival data analysis, mathematical modeling and simulations. His work has been published in journals such as Proceedings of the National Academy of Sciences, Psychological Science, Journal of Behavioral Decision Making, and Annual Review of Psychology.

Professor Li received his MBA and Ph.D. from the University of Chicago Booth School of Business. Prior to joining SoBA, he was a Postdoctoral Research Fellow at Columbia University Graduate School of Business.

Research Areas

• behavioral economics, behavioral decision theory, consumer behavior, time

Education

• PhD, MBA The University of Chicago - Booth School of Business (2004 — 2009)
• BS California Institute of Technology (2001 — 2004)
• Valedictorian Adlai E. Stevenson (1997 — 2001)

Companies

• Assistant Professor UCR School of Business (2012)
• Postdoctoral Scholar Columbia Business School (2009 — 2012)

Publications

• Li, Ye, Antonia Krefeld-Schwalb, Daniel Wall, Eric J. Johnson, Olivier Toubia, and Daniel M. Bartels (2022). “The More You Ask, the Less You Get: When Additional Questions Hurt External Validity.” In press, Journal of Marketing Research
• Jie, Yun and Ye Li (2022). [author order alphabetical] “Chronological Cues and Consumers’ Preference for Mere Newness.” In press, Journal of Retailing
• Sugarman, Eli R., Ye Li, Eric J. Johnson (2021). “Local Warming is Real: A Meta-Analysis of the Effect of Recent Temperature on Climate Change Beliefs.” Current Opinion in Behavioral Sciences
• Li, Ye, Jie Gao, Zeynep Enkavi, Lisa Zaval, Elke U. Weber, and Eric J. Johnson (2015). “Sound credit scores and financial decisions despite cognitive aging.” Proceedings of the National Academy of Sciences
• Lerner, Jennifer S., Ye Li, Piercarlo Valdesolo, Karim Kassam (2015). “Emotion and Decision Making.” Annual Review of Psychology [IF 22.774], 66, 799-823
• DeSteno, David, Ye Li, Leah Dickens, and Jennifer S. Lerner (2014). “Gratitude: A Tool for Reducing Economic Impatience.” Psychological Science [IF 128], 25(6), 1262-1267.
• Li, Ye, Martine Baldassi, Eric J. Johnson, and Elke U. Weber (2013). “Complementary Cognitive Capabilities, Economic Decisions, and Aging.” Psychology & Aging [IF 2.913], 28(3), 595-613
• Lerner, Jennifer S., Ye Li, and Elke U. Weber (2013). “The Financial Cost of Sadness.” Psychological Science [IF: 6.128], 24(1), 72-79.
• Li, Ye, Eric J. Johnson, and Lisa Zaval (2011). “Local Warming: Daily Temperature Deviation Affects Beliefs and Concern about Climate Change.” Psychological Science
• Li, Ye and Nicholas Epley (2009). “When the best appears to be saved for last: Serial position effects on choice.” Journal of Behavioral Decision Making [IF 2.082], 22(4), 378-389.

Awards

• UCR Academy of Distinguished Teaching 2021
• Poets & Quants Best 40 under 40 Professors 2020
• Golden Apple Award for Teaching Excellence 2017
• UCR Highlander – R'Guide Favorite School of Business Administration Professor 2014