Yashar Bashirzadeh

Teaching

• Quantitative Research Methods
• Marketing Analytics
• Customer Analytics

Qualifications

• PhD, Grenoble Ecole de Management (2019)

Research interests

• Digital Marketing
• Freemium Services
• Game Apps
• Email Marketing
• Customer Relationship Management

Work Experience

• Assistant Professor, Marketing Academic Area, Rennes School of Business (September 2019-Present)
• PhD researcher and course instructor, Grenoble Ecole de Management (2014-2019)
• Cofounder & Lead Scientist, DataEagle Analytics (2016-2017)
• Marketing Manager, TOD Apps (2012-2014)

Intellectual contributions

Presentations of Refereed Papers

Bashirzadeh Y., Petersen J.A., Faure, C. “Gaining More with Less: Investigating the Effects of Sales Promotional Strategies in the Freemium Context through Field Experiments”

• EMAC conference, 2019, University of Hamburg, Hamburg, Germany.
• ISMS Marketing Science conference, 2019, University of Rome, Roma Tre, Italy.

Bashirzadeh Y., Faure C., Mai R. “Too Much of a Good Thing; Evidence from a Field Experiment Investigating the Effects of Visual Complexity in the Context of Permission Marketing”

• LA LONDE conference, 2018, Aix-Marseille Graduate School of Management, La Londe, France.
• EMAC conference, 2018, University of Strathclyde, Glasgow, UK.
• International Marketing Trends Conference 2018, ESCP, Paris, France.

Bashirzadeh Y., Guitart I., Faure, C. “Once You Churn, You Never Return: An Empirical Investigation of Retention and Reacquisition in The Context of a Mobile Application.”

• EMAC conference, 2016, BI Norwegian Business School, Oslo, Norway.