Yann Cornil

Companies

• Assistant Professor of Marketing The University of British Columbia (2015)
• PhD candidate INSEAD (2010 — 2015)
• Product Marketing Manager Exane Derivatives (2007 — 2010)

Education

• Doctor of Philosophy (Ph.D.) INSEAD (2010 — 2015)
• Master of Science (M.Sc.) HEC School of Management (2005 — 2007)
• Sciences Po Institut d'Etudes politiques de Lille (2001 — 2005)

Skills

• Project Management
• Product Marketing
• Strategy

Selected publications

Cornil, Yann, Hilke Plassmann, Judith Aron-Wisnewsky, Christine Poitou-Bernet, Karine Clément, Michèle Chabert, and Pierre Chandon (2021), “Obesity and Responsiveness to Food Marketing Before and After Bariatric Surgery”, Journal of Consumer Psychology (Forthcoming)

Mookerjee, Sid, Yann Cornil, and Joey Hoegg (2021), “From Waste to Taste: How “Ugly” Labels Can Increase Purchase of Unattractive Produce”, Journal of Marketing (Forthcoming)

Cornil, Yann, Pierrick Gomez, and Dimitri Vasiljevic (2020), “Food as Fuel: Performance goals increase the consumption of high-calorie foods at the expense of good nutrition”, Journal of Consumer Research, 47(2), 147-166.

Cornil, Yann, David Hardisty, and Yakov Bart (2019), “Easy, breezy, risky: Lay investors fail to diversify because correlated assets feel more fluent and less risky”, Organizational Behavior and Human Decision Processes, 153.

Klesse, Anne-Kathrin, Yann Cornil, Darren Dahl, and Nina Gros (2019), “The Secret Ingredient Is Me: Customization Prompts Self-Image-Consistent Product Perceptions”, Journal of Marketing Research, 56 (5).