Yanlai Chu

Education

• 2010-2016 PhD in marketing, National University of Singapore
• 2013 Exchange in University of Michigan, Ann Arbor
• 2006-2010 Bachelor of Engineering, Wuhan University
• 2008-2009 Minor in Computer Science, Huazhong University of Science and Technology

Working Experiences

• 2016-present Assistant professor, Renmin University of China

Research Interests

• Structural model
• Merger and acquisition
• Brand equity
• Sharing economy

Courses

• Brand management (BBA)
• Marketing modeling (PhD)

Publications

Papers

• Chu Yanlai, Xue Yuanhao, Yang Jing, "The logic of live e-commerce," Beijing: CITIC Press, 2022.3, ISBN 978-7-5217-3981-7
• Pang Jun, Chu Yanlai, Li Menglin, and Jiao Tengxiao, "Origin discrimination effects, mechanisms and countermeasures under the new crown epidemic," Nankai Management Review, August 2021
• Yanlai Chu, Junhong Chu, Hongju Liu, “The Impact of Mergers and Acquisitions on Brand Equity: A Structural Analysis,” International Journal of Research in Marketing, 2021,38(3), 615-638.
• Javier Cebollada, Yanlai Chu, and Zhiying Jiang, “Online Category Pricing at a Multichannel Grocery Retailer,” Journal of Interactive Marketing, 2019, 46, 52-69.
• “The Impact of Taxation Stimulus on China’s Automobile Industry and Environment”, INFORMS Marketing Science Conferences, 2015, June 18-20, Baltimore, US
• “An Empirical Analysis of Mergers and Brand Equity,” 2014 China India Insights Conference, July 13-15, Lijiang, China
• “An Empirical Analysis of Mergers and Brand Equity,” INFORMS Marketing Science Conferences, 2014, June 18-20, Atlanta, US
• “Mergers and Brand Equity: A Quantitative Analysis of Strategic and Efficiency Motives,” INFORMS Marketing Science Conferences, 2013, July 11-13, Istanbul, Turkey

Services & Awards

Honors and Awards

• 2015 AMA-Sheth Foundation Doctoral Consortium Fellow, London Business School