Yanhao Wei
Assistant Professor of Marketing at USC Marshall School of Business
Schools
- USC Marshall School of Business
Links
Biography
USC Marshall School of Business
Max develops models to analyze market data. One of his research areas focuses on the network structures in markets, deriving insights from the connections between consumers (social networks) as well as products (e.g., product similarity, combinatorial creativity). The other area of his research is at marketing-finance intersection. He studies how consumers or investors make decisions in financial markets, such as mutual funds, cryptocurrency, crowdfunding, and credit scoring.
Max's research has been published in Management Science, Marketing Science, Review of Financial Studies, Economic Journal, and Quantitative Marketing & Econ. He teaches the undergraduate marketing core.
Education
- PhD, University of Pennsylvania
- BS, Bocconi University
Companies
- Assistant Professor University of Southern California - Marshall School of Business (2016)
Read about executive education
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