Xinyi (Kate) Ren

Xinyi (Kate) Ren is an Assistant Professor in the Department of Marketing and Logistics. She joined the Fisher College of Business after receiving her Ph.D. from the Robert H. Smith School of Business at the University of Maryland, where she is the recipient of the Ann G. Wylie Dissertation Award.

Dr. Ren’s research centers on the supply chain-marketing interface and solves real-world problems in the retail operations domain. She primarily focuses on examining the impact of omnichannel operations on firms’ financial and operational performance. She has worked closely with several leading North American retailers to collect proprietary datasets and analyze them using big-data analytics. Dr. Ren’s research has been published in several leading journals, including Journal of Operations Management, Journal of Business Logistics, and International Journal of Physical Distribution & Logistics Management.

Dr. Ren teaches core undergraduate courses in logistics and supply chain management.

Areas of Expertise

• Logistics/Supply Chain Management
  • Inventory Management
  • Supply Chain Management
  • Logistics
• Marketing
  • E-commerce
  • Online/Offline Marketing Interaction
• Production/Operations Management
  • Operations Marketing Interface
  • Buyer-Supplier Relationship

Education

• Ph.D., Supply Chain Management, University of Maryland
• M.S., Supply Chain Management, University of Maryland
• B.E., Economics, Hohai University