Xing-Yu Chu

Dr. Xing-Yu (Marcos) Chu is an assistant professor in marketing at Nanjing University Business School. He was a visiting scholar at the Kellogg School of Management at Northwestern University. He received his Ph.D. in marketing from National Sun Yat-Sen University (Taiwan), a master’s degree from the Chinese University of Hong Kong, and a bachelor’s degree from the University of Chinese Academy of Social Sciences. His research interests include consumer psychology, advertising research, and cause-related marketing. Before entering academia, he worked as a brand management officer for a luxury company in Hong Kong.

Research Interests

1. Consumer Behavior
   
2. Advertising Research
   
3. Cause-Related Marketing

Teaching Experience

1. Consumer Behavior（Graduate）
   
2. E-Marketing（Undergraduate）