Xiaoyan Deng

Background

Xiaoyan Deng received her Ph.D. in Marketing from the Wharton School, University of Pennsylvania. She conducts experimental research in the area of consumer behavior. Specifically, her research investigates the interplays between sensation, perception, and cognition, with a special focus on the role of design in consumer judgment, decision, and behavior.

Dr. Deng’s research has appeared in toptier marketing journals such as the Journal of Consumer Research, the Journal of Marketing Research, the Journal of Marketing, and the Journal of Consumer Psychology. Her research has been covered by national media outlets, including New York Times, PBS, Science Daily, etc. Based on her research performance, she was selected as one of the 2017 Marketing Science Institute (MSI) Young Scholars.

Dr. Deng currently serves on the Editorial Review Board of the Journal of Consumer Research. In 2017 she was named a JCR Outstanding Reviewer_. She has reviewed for other elite marketing journals as well, including the_ Journal of Consumer Psychology, the Journal of Marketing Research, and Management Science.

Dr. Deng teaches in Fisher’s Undergraduate and MBA programs, and supervises Ph.D. student research. She also serves on the Ph.D. Program Committee (Marketing) and the Behavioral Lab Advisory Group (Fisher).

Courses

BUSML 4201 Consumer Behavior

Examines how and why people behave as consumers. Its goals are to provide an understanding of consumer behavior and to provide experience in the application of this knowledge to marketing management and social policy decision making. Prereq: 3250 (650), and AcctMIS 2200 (211), 2300 (212), and BusMGT 2320 (330), 2321 (331); and BusMHR 2291 or 2292 (BusADM 499.01). Not open to students with credit for 750.

BUSML 4240 New Product Management

Examines strategies for development of successful new products. The five modules of the process (i.e., opportunity identification, concept generation, concept evaluation, product design and development, and launch) will be covered. Prereq: 4201 (750), 4202 (758), and BusMHR 2292 (BusAdm 499.01), or equiv. Not open to students with credit for 756.

BUSML 7202 Consumer Behavior

Development of the consumer decision process and its application to marketing strategy decisions. Prereq: 6250 or MBA 6252 or 6253. Not open to students with credit for 854.