Xiaoyan Deng
Associate Professor of Marketing at Fisher College of Business
Schools
- Fisher College of Business
Links
Biography
Fisher College of Business
Background
Xiaoyan Deng received her Ph.D. in Marketing from the Wharton School, University of Pennsylvania. She conducts experimental research in the area of consumer behavior. Specifically, her research investigates the interplays between sensation, perception, and cognition, with a special focus on the role of design in consumer judgment, decision, and behavior.
Dr. Deng’s research has appeared in toptier marketing journals such as the Journal of Consumer Research, the Journal of Marketing Research, the Journal of Marketing, and the Journal of Consumer Psychology. Her research has been covered by national media outlets, including New York Times, PBS, Science Daily, etc. Based on her research performance, she was selected as one of the 2017 Marketing Science Institute (MSI) Young Scholars.
Dr. Deng currently serves on the Editorial Review Board of the Journal of Consumer Research. In 2017 she was named a JCR Outstanding Reviewer_. She has reviewed for other elite marketing journals as well, including the_ Journal of Consumer Psychology, the Journal of Marketing Research, and Management Science.
Dr. Deng teaches in Fisher’s Undergraduate and MBA programs, and supervises Ph.D. student research. She also serves on the Ph.D. Program Committee (Marketing) and the Behavioral Lab Advisory Group (Fisher).
Courses
BUSML 4201 Consumer Behavior
Examines how and why people behave as consumers. Its goals are to provide an understanding of consumer behavior and to provide experience in the application of this knowledge to marketing management and social policy decision making. Prereq: 3250 (650), and AcctMIS 2200 (211), 2300 (212), and BusMGT 2320 (330), 2321 (331); and BusMHR 2291 or 2292 (BusADM 499.01). Not open to students with credit for 750.
BUSML 4240 New Product Management
Examines strategies for development of successful new products. The five modules of the process (i.e., opportunity identification, concept generation, concept evaluation, product design and development, and launch) will be covered. Prereq: 4201 (750), 4202 (758), and BusMHR 2292 (BusAdm 499.01), or equiv. Not open to students with credit for 756.
BUSML 7202 Consumer Behavior
Development of the consumer decision process and its application to marketing strategy decisions. Prereq: 6250 or MBA 6252 or 6253. Not open to students with credit for 854.
Read about executive education
Other experts
Ariel Deluy
Biography Ariel Deluy’s experience spans more than 15 years during which he implemented enterprise project management systems, building and managing multidisciplinary and highly effective project teams to deliver complex solution for clients, and providing strategic planning services for a number...
Adam Joinson
Personal profile Research interests I conduct inter-disciplinary research on the interaction between human behaviour and technology, with specific foci on issues of how the design of systems influences behaviour ranging from privacy and self-disclosure, cyber-security, social relations and p...
Looking for an expert?
Contact us and we'll find the best option for you.