Xiaomei Liu

Education

• 1998.9 – 2004.5 Ph.D., Economics, Renmin University of China
• 1987.9 – 1990.7 Master, Economics, Renmin University of China
• 1983.9 – 1987.7 Bachelor, Economics, Hunan University

Working Experiences

• 2006.5-Present Professor, Department of Marketing, Renmin Business School, Renmin University of China
• 1990.7–2006.5 Teaching Assistant, Lecturer, Associate Professor and Professor, Department of National Economic Management, Renmin University of China
• 2005.1–Present Associate Dean, Renmin Business School, Renmin University of China
• 2011.11–2014.12 Deputy Secretary and Associate Dean, Renmin University of China(Suzhou Campus)
• 2004.3 –2011.11 Deputy Director, Personnel Department, Renmin University of China

Research Interests

Marketing Strategy, Macro-economic Policy

Courses

Principles of Marketing, Enterprise Pricing

Publications

Papers

Selected Academic Articles:

1. Food Security in China Based on the Recent Grain Price Rises (Sole Author), Price Theory & Practice, February 2004;
2. Discussion on the Evaluation Index System of Grain Security in China (Sole Author), Finance & Trade Economics, September 2004;
3. Grain Security Strategy and Grain Import Scale in China (Sole Author), Macroeconomics, September 2004;
4. Discussion on the Strategy of "Long-tail Market" in China's Rural Areas (Co-author: Qi Lei), Economic Theory and Business Management, June 2009;
5. Comparative Study on Life Cycle of Durable Goods in Urban and Rural Areas (Co-author: Qi Lei), China Price, April 2010;
6. The Situation and Path Selection of Social Endowment Service in China (Sole Author), Population Research, No.5 (2012);
7. The Influence of Time Sign on Consumers' Positive Illusion and Risk Oriented New Product Preference (Second Author), Journal of Marketing Science, 2016.

Selected Monographs:

• Study on Grain Security Strategy in China, China Market Press, 200 thousand words, September 2004.

Selected Research Grants:

2013 Educational Reform Project (Surface Project) of Universities in Beijing: The Reform of Undergraduate Training Mode of Business College Based on Student Oriented and Core Competence Cultivation; Leader; (Completed in December 2016).

Services & Awards

Key community services

1. Council Member of Research Association for National Higher Education Price Teaching
2. Council Member of Institute of the Chinese Market

Honors and Awards

• 2003 Excellent Teaching Award, Renmin University of China;
• 2004 "Ten Teaching Model" Excellence Award, Renmin University of China;
• 1998, 2001 Award for Outstanding Achievements in Scientific Research, Renmin University of China.