Xian Gu
Assistant Professor Of Marketing at Kelley School of Business
Schools
- Kelley School of Business
Links
Biography
Kelley School of Business
Areas of Expertise
- Mobile Marketing, Multichannel Marketing, Freemium Models, Online Reviews, Market Competitions
Academic Degrees
- Ph.D. in Marketing 2019, University of Maryland, College Park, MD
- M.A. Economics 2014, Stony Brook University, Stony Brook, NY
- Bachelor of Economics 2012, Peking University, Beijing, China
Awards, Honors & Certificates
- Runner up, Donald R. Lehmann Award (2019)
- Finalist, AMS Mary Kay Dissertation Proposal Award (2019)
- Finalist, Marketing Science Institute/H. Paul Root Award (2018)
- AMA Sheth Doctoral Consortium Fellow (2018)
- Haring Symposium Fellow (2018)
- Winner, Shankar-Spiegel Best Dissertation Proposal Award (2017)
- Robert Mittelstaedt Doctoral Symposium Fellow (2017)
- INFORMS Marketing Science Doctoral Consortium Fellow (2016)
Selected Publications
- Gu, X. and Kannan, P. K. (2021). The Dark Side of Mobile App Adoption: Examining the Impact on Customers' Multichannel Purchase. Journal of Marketing Research, in press.
- Gu, X., Kannan, P. K., and Ma, L. (2018). Selling the Premium in Freemium. Journal of Marketing, 82(6), 10-27.
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