William Duggan
Senior Lecturer in Business at Columbia Business School
Schools
- Columbia Business School
Expertise
- Negotiations
- Automotive
- Retail
- Electronic and Electrical Equipment
- Investment and Financial Services
- Insurance
- Oil and Gas
- General Management Programs
- Pharmaceuticals
- Corporate Governance
- Travel and Hospitality
- Construction and Civil Engineering
- Non-profit
- Banking
- Operations
- Strategy
- Business Communication
- Economics
- Industry and Manufacturing
- Fintech
- Metals and Mining
- Defense and Aerospace
- Digital Transformation
- Information Technology
- Business Analytics
- Change management
- Leadership
- Fashion, Luxury, Sporting Goods, and Cosmetics
- Healthcare Equipment
- Investment
Links
Biography
Columbia Business School
William Duggan is the author of three recent books on innovation: Strategic Intuition: The Creative Spark in Human Achievement (2007); Creative Strategy: A Guide for Innovation (2012); and The Seventh Sense: How Flashes of Insight Change Your Life (2015). In 2007 the journal Strategy+Business named Strategic Intuition “Best Strategy Book of the Year.” He has BA, MA and PhD degrees from Columbia University, and twenty years of experience as a strategy advisor and consultant.
Professor Duggan teaches innovation in three venues at Columbia Business School: MBA and Executive MBA courses, and Executive Education sessions. In 2014 he won the Dean’s Award for Teaching Excellence. He has given talks and workshops on innovation to thousands of executives from companies in countries around the world.
Videos
William Duggan - Strategic Intuition
Where did the idea for Google Come From? with William Duggan
Bill Duggan Intro
Strategic Intuition: The Key to Innovation
Courses Taught

Strategic Intuition: Developing Innovation Strategies for Your Organization
Columbia Business School
Online

Advanced Management Program
Columbia Business School
Online

Executive Program in Management
Columbia Business School
Online

Chief Executive Officer Program: Leadership in an Evolving World
Columbia Business School
Online
Read about executive education
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