William Diamond

Education

PhD, University of North Carolina, Chapel Hill, NC, 1984 MA, University of North Carolina, Chapel Hill, NC, 1981 BA, Amherst College, 1972

Academic Appointments

Professor Emeritus, Marketing Department, University of Massachusetts, Amherst, 2018-Present Associate Professor, Marketing Department, University of Massachusetts, Amherst, 1992-2018 Assistant Professor, Marketing Department, University of Massachusetts, Amherst, 1985-1992 Visiting Assistant Professor, Graduate School of Management, Clark University, 1989-1990 Visiting Instructor and Postdoctoral Fellow, Marketing Department, Fuqua School of Business, Duke University, 1984-1985 Research Associate and Visiting Instructor, Division of Pharmacy Administration, School of Pharmacy, University of North Carolina, 1982-1983

Selected Publications

Diamond, William D. and Lauren I. Labrecque, (2008) "Effects of Common Front-of-Package Icons on Nutrition Facts Panel Viewing Time and Product Perception," AMA Marketing and Public Policy Conference, Philadelphia, May 30.

Labrecque, Lauren I. and William D. Diamond (2008) "Did You Pay Attention to the Ad? Predicting Implicit and Explicit Memory From Ad Viewing Time, Society for Consumer Psychology Winter Conference Proceedings, 186-188. [Friday Feb 22, New Orleans]

Diamond, William D. (2007) "Quit For A Week: An Effective Approach To Promoting Smoking Cessation And A Potential Research Paradigm," AMA Marketing and Public Policy Conference, Washington, DC, June 1.