Willem Standaert

Upon obtaining a Master degree in Business Engineering from Ghent University, Willem Standaert became a teaching assistant and PhD student at the same university, in the Marketing Department. His teaching activities were in the domain of B2B Marketing and his dissertation was on the subject Effectiveness of Communication Technologies for Distributed Business Meetings. In 2015, Willem joined Vlerick Business School as a post-doctoral researcher to conduct (business) research on digital topics. This was in collaboration with Accenture, Ageas, and Financieele Dagblad. In 2017, Willem additionally became a lecturer at Vlerick, responsible for teaching B2B Marketing and Digital Strategy in master programs. At the same time, he became a guest lecturer at University College Ghent (HoGent) and IÉSEG Management School in Lille, France. Willem joined HEC Liège in October 2019, where he teaches Business Engineering and Business Strategy courses in the new Master in Sales Program.

Willem’s research interests are in the areas of technology-mediated business meetings, digitally-enabled buyer-supplier interactions, and digital innovation. Willem’s academic work has been presented at scientific and business conferences and published in academic journals such as Journal of the Association for Information Systems, Electronic Commerce Research and Applications, Psychology & Marketing, and Information Technology and Management.