Whan Park

C.W. Park has recently published a book titled Brand Admiration: Building a Business People Love (Wiley). In addition, he has also published numerous articles in leading journals, including the Journal of Marketing Research, Journal of Consumer Research, and Journal of Marketing. He was the editor of the Journal of Consumer Psychology (2008-2012) and serves on the editorial board of the Journal of Marketing and the Journal of Consumer Psychology. Professor Park is currently director of Global Branding Center. Prior to joining USC, Professor Park was the Albert Wesley Frey Distinguished Professor of Marketing at the Katz School of Business at the University of Pittsburgh.

Education

• M.S. & Ph.D. University of Illinois at Urbana-Champaign (1967 — 1974)
• Bachelor of Arts Seoul National University (1967 — 1969)

Companies

• Robert E. Brooker Professor of Marketing USC Marshall School of Business (2016)
• Director of Global Branding Center USC Marshall School of Business (2001)
• Joseph A. DeBell Professor of Marketing USC Marshall School of Business (1997)
• Albert Wesley Frey Distinguished Professor of Marketing University of Pittsburgh (1992 — 1997)
• Distinguished Professor of Marketing University of Pittsburgh (1985 — 1997)
• Professor University of Pittsburgh (1983 — 1985)
• Associate Professor University of Pittsburgh (1979 — 1983)
• Visiting Associate Professor UCLA (1978 — 1979)
• Associate Professor University of Kansas (1978 — 1979)

Skills

• Marketing Strategy
• Microsoft Office
• Higher Education

Other

Data Analysis, Public Speaking, Research, Market Research, Marketing