Wesley Hartmann

Research Statement

Professor Hartmann's research empirically analyzes questions in marketing and economics. He studies advertising, pricing, reward programs, social interactions, switching costs and vertical integration.

Academic Degrees

• PhD,Economics, UC Los Angeles, 2003
• MA, Economics, UC Los Angeles, 2001
• BA, UC Irvine, 1996

Academic Appointments

• At Stanford University since 2003

Awards and Honors

• GSB Trust Faculty Fellow for 2016-2017

Teaching

Degree Courses

2018-19

STRAMGT 258: MSx: Strategic Management

This course deals with the overall general management of the business enterprise. Extensive case studies of a variety of companies of differing size, industry, and current conditions provide the basis for the comprehensive analysis and...

2017-18

GSBGEN 641: Advanced Empirical Methods

This course covers various advanced quantitative methods with applications in marketing and economics. Topics include simulation-based estimation, dynamic decision processes, and other topics relating to empirical models of demand and supply. The...

STRAMGT 258: MSx: Strategic Management

This course deals with the overall general management of the business enterprise. Extensive case studies of a variety of companies of differing size, industry, and current conditions provide the basis for the comprehensive analysis and...

2016-17

STRAMGT 258: MSx: Strategic Management

This course deals with the overall general management of the business enterprise. Extensive case studies of a variety of companies of differing size, industry, and current conditions provide the basis for the comprehensive analysis and...

Executive Education & Other Non-Degree Programs

• Mergers and Acquisitions ​Tackle the entire M&A process through an interdisciplinary curriculum and a hands-on, weeklong team simulation project.

In the Media

Presidential Elections: Electoral College Increases Ad Spending in Typical Election

Science Newsline, Economics & Sociology, April 18, 2016

Insights by Stanford Business

writtenSick of Presidential Campaign Ads? Blame the Electoral College

April 18, 2016

Paradoxically, letting the people vote for president would cut advertising in half.

writtenDo Super Bowl Ads Really Work?

January 29, 2015

Not all big game TV commercials drive enough sales to offset the ad’s cost.

writtenWesley R. Hartmann: Where to Build a Better Brand — Television or the Internet?

November 18, 2014

Shifting marketing dollars from television to online advertising can pay off.

writtenThe Message and the Medium

October 23, 2012

Research says political candidates might be better off paying for web ads than investing too heavily in TV.

writtenWhy Does Movie Popcorn Cost So Much?

December 1, 2009

A marketing professor says the high price of popcorn at most movie theater concession stands actually benefits moviegoers.

writtenLoyalty Programs Can Be a Waste of Money

October 1, 2006

Research shows the programs motivate only a small fraction of consumers to increase usage, and sometimes end up costing organizations money.