Wenbo Wang
Associate Professor of Marketing at HKUST Business School
Schools
- HKUST Business School
Links
Biography
HKUST Business School
Academic qualification
- PhD New York University
- MA Peking University
- BA Peking University
Research Interests
- Online word of month
- Social media
- Advertising
- Sustainability
- Choice decision
- China
Publications
Song Yao, Wenbo Wang, and Yuxin Chen (2017), “TV Channel Search and Commercial Breaks,” Journal of Marketing Research, 54 (5), 671-686, Lead Article (authorship in reverse alphabetical order).
- Winner of Early Career Award, Research Grants Council, 2013
Wenbo Wang, Aradhna Krishna, and Brent McFerran (2017), “Turning Off the Lights: Consumers’ Environmental Efforts Depend on Visible Efforts of Firms,” Journal of Marketing Research, 54 (3), 478-494.
Stephan Seiler, Song Yao, and Wenbo Wang (2017), “Does Online Word-of-Mouth Increase Demand? (and How?) Evidence from a Natural Experiment,” Marketing Science, forthcoming.
Wenbo Wang, Hean Tat Keh, and Lisa E. Bolton (2010), “Lay Theories of Medicine and a Healthy Lifestyle,” Journal of Consumer Research, 37(June), 80-97.
Read about executive education
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