Voyer Benjamin

Biography

Professor Voyer is L’Oréal Professor of Creativity Marketing, Associate Dean for Undergraduate Studies, and Full Professor of Marketing at ESCP Europe, Visiting Fellow, Department of Psychological and Behavioural Science, London School of Economics and Political Science (LSE). He currently serves as the Associate Dean of ESCP Europe’s Undergraduate programmes, and Jean Monnet Module Leader (Erasmus +, EU-funded Programme). He received a PhD in Social Psychology from the London School of Economics and Political Science, and a Doctorate of Science in management (DSc / Habilitation à Diriger des Recherches) from the Sorbonne University in Paris. Before this, he studied marketing at HEC Paris and the London Business School. In the UK, He is a chartered psychologist (CPsychol), a chartered scientist (CSci), a chartered marketer (MCIM), Associate Fellow of the British Psychological Society (AFBPsS), Fellow of the Royal Society of Arts (FRSA) and Senior Fellow of the Higher Education Academy (SFHEA).

Professor Voyer is a behavioural scientist and interdisciplinary researcher, using innovative quantitative and qualitative research methods to investigate how self-perception and interpersonal relations affect behaviours in various contexts (consumption, organisations, cross-cultural, research methods…). His research has been funded by leading universities (ESCP Europe, HEC Paris, LSE…), corporations (KPMG, L’Oréal, LastMinute.com…), and public research bodies (European Union, PRES héSam Paris).

He has authored or co-authored more than 150 scientific contributions (journal articles, book chapters, conferences or invited presentations...) to the field of applied psychology. He has been published widely in leading theory and applied psychology journals (Review of General Psychology, Behavioural and Brain Sciences, Journal of Economic Psychology, Journal of Advanced Nursing…) and management ones (Journal of Business Research, AMS Review…). He regularly presents his work at international conferences, both in the field of marketing, management and applied psychology.

Beyond academic research, he extensively collaborates with the media (TV, radio, press) as a scientific consultant (Sky News, CNBC, CNN International, The Washington Post, The Economist, BBC 2, BBC Radio 4, Financial Times, BusinessWeek, The Economist, BBC World…). He worked for several years as a marketing practitioner in different industries, including FMCGs (e.g. Reckitt-Benckiser), banking (e.g. BNP Paribas), and public institutions (e.g. Kent County Council), and remains a freelance consultant in the area of marketing and organisational psychology.

At ESCP Europe, he teaches on a wide range of courses, including Marketing Management (MEB), Marketing & Communication (MiM), Luxury Marketing (MiM), Understanding the Marketplace (MMK / MiM), Research Methods (MiM), and Experimental Design (PhD). At the London School of Economics, he teaches Consumer Psychology (MSc). He supervises students’ research at both institutions.

Outside academia, he is a long-distance runner (10 km, 15 km, half marathon and marathon), regularly ranking in the top 5% in international competitions, and is fund-raising for various charities (Great Generation, WaterAid, Great Ormond Street Children Hospital, British Red-Cross…).

Research Interest

Topics

• Social Sciences & Humanities
  
• Methods
  
• Social Sciences
  
• International Business Environment
  
• Management of Culture and the Media
  
• Marketing
  
• Brand management
  
• Sales
  
• Media Planning and Advertising
  
• e-business
  
• Quantitative Methods
  
• Research Methods
  
• Human Dimension of Management
  
• Organizational Behavior
  
• Leadership
  
• Personal Development
  
• Consulting
  
• Ethics
  

Industries

• Consulting
  
• Consumer goods
  
• Cultural Industry
  
• Education
  
• Health Care
  
• IT & Telecommunications
  
• Media
  
• Public Sector
  
• Hospitality, Tourism & Food Industry
  

Geographical area

• Asia
  
• Europe
  
• France
  
• Korea
  
• United Kingdom