Virginie Maille
at SKEMA
Biography
SKEMA
Virginie Maille is member of the SKEMA Research Center in Marketing, Consumption and Retailing (MERCUR). She obtained her Doctorate in Management Studies from Montpellier I University and her HDR (Habilitation à Diriger des Recherches) from Paris-Dauphine University. She is currently teaching Sensory Marketing and Quantitative Methods. Her primary research interest is information processing - how the consumer is affected by various marketing cues, more particularly sensory information and incongruent information.
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