Viet N'Guyen

Viet N’Guyen is founder & CEO of Issa PR – an international luxury and lifestyle brand marketing and public relations agency with teams in New York, London and Los Angeles. She is a dynamic leader & strategist with over 15 years’ experience, including working at Edelman, the #1 agency in the world, building their luxury & lifestyle division.

Vanity Fair named N’Guyen on the “Downtown 100” list of most inspirational people in NYC, and the New York Business Journal voted her a “Woman of Influence” in 2018. PR Week selected N’Guyen for their Power Book of the most powerful people in PR in 2020 and 2021.

In 2019, she founded Subculture Agency, a culturally defining brand marketing agency that focuses on the intersection of art, culture, music, fashion and sports.

Viet N’Guyen is currently lecturing at New York University’s Stern School of Business on “The Intersection of Luxury & Philanthropy” and the future of the industry.

Education

• Bachelor's Degree King's College London
• King Edwards VI Five Ways

Companies

• Founding Member New York Business Journal Leadership Trust (2020)
• Founder & CEO Subculture (2019)
• Guest Lecturer NYU Stern School of Business (2019)
• Founder & CEO Issa PR (2014)
• Chief Strategy Officer & Creative Strategy Consultant prō jekt′ : nyc (2013)
• Mentor New York Business Journal (2019 — 2019)
• Senior Vice President Edelman (2010 — 2013)
• Vice President Edelman (2007 — 2010)
• Group Head - Fashion, Luxury & Travel Practice / Account Director Jackie Cooper PR (2005 — 2007)

Skills

• Corporate Social Responsibility
• Word Of Mouth Marketing
• Message Development

Other

Crisis Communications, Strategic Planning, Reputation Management, Sponsorship, Advertising, Corporate Communications, Leadership, Marketing, Strategic Communications, Event Management, Strategic Partnerships, Media Relations, Public Relations