Victoria Hurth

Victoria works at the intersect of academia and hands-on business to help companies transition to be drivers of long-term wellbeing for all (sustainability). Victoria focuses on five core pillars of organizations: purpose, governance, marketing, leadership and culture. She has 25 years’ experience in marketing, management and sustainability, having previously worked for 3M and Accenture with companies including Marks and Spencer and Cancer Research and developing theory as a full time Associate Professor of Sustainable Business and Marketing. Victoria is currently Technical Author for the first national standard specifying the Worldviews, Principles and Behaviours of Purpose-Driven Organisations (PAS 808).

From 2016-2021 Victoria co-led the process to create the first global ISO standard in Governance of Organizations (ISO 37000) for which she received an ISO Excellence Award. She currently co-leads the ISO working group (TC309/WG1) developing standards on Indicators of Effective Governance (ISO 37006) and guidance for governing bodies in Using, Selecting and Creating Indicators (ISO 37005). Victoria is an UNCTAD review panel member for ISAR Honors, was a member of the UNCTAD/UNEP Task Force developing a methodology for SDG indicator 12.6.1 and their guidance on core SDG indicators for business, and was a member of WBCSD’s working group on Governance.

She is the academic lead for Common Ground Research Network’s Climate Change theme and a Scientific Advisory Board member for Scientist’s Warning Foundation. Victoria is currently a Non-Executive Director of the organic standards company Soil Association Certification Ltd and FTB Lawsons Ltd was a Director of a social enterprise, a board member of a regional Social Enterprise Group. She has published research papers and thought pieces in journals including: Nature Climate Change, Energy Policy, The New Scientist and Sustainable Development. Victoria is a Chartered Manager (and previous board member of CMI) and a Chartered Marketer.