Ulf Henning Olsson

I have worked within the following research areas: Structural Equation Modeling (SE); Statistical Modeling (SM); Psychometrics (P); Econometrics (E); and Marketing Research (M).

My teaching areas are the following: Mathematics; Marketing Research; Statistics; Multivariate Statistics; Operational Research; Decision Analysis; Business Research Methods; and Psychometrics.

ACADEMIC DEGREES

• 1996 Agricultural University of Norway Ph.D Dr. Scient.
• 1981 University of Oslo Master of Science

WORK EXPERIENCE

• 2014 - Present BI Norwegian Business School Provost - Research and Academic Resources
• 2003 - Present BI Norwegian Business School Professor
• 2010 - 2014 BI Norwegian Business School Vice President - Research and Academic Resources
• 2004 - 2010 BI Norwegian Business School Dean Graduate Programs
• 1996 - 2003 Agricultural Universtiy of Norway Assistant Professor
• 1996 - 2003 Norwegian School of Economics and Business Administration (NHH) Senior lecturer (20%)
• 1996 - 2003 BI Norwegian Business School Associate Professor/Associate Dean of Undergraduate Studies
• 1985 - 2003 BI Norwegian Business School Associate professor
• 1987 - 1995 Buskerud College, Norway Lecturer
• 1982 - 1986 Hokksund Gymnas Lecturer

SCIENTIFIC ARTICLES

Foldnes, Njål; Olsson, Ulf H.. 

A simple simulation technique for non-normal data with pre-specified skewness, kurtosis and covariance matrix. Multivariate Behavioral Research 2016 ;Volume 51.(2-3) p. 207-219 BI

Foldnes, Njål; Olsson, Ulf. 

Correcting too much or too little? The performance of three chi-square corrections. Multivariate Behavioral Research 2015 ;Volume 50.(5) p. 533-543 BI

Foldnes, Njål; Foss, Tron; Olsson, Ulf H.. 

Residuals and the Residual-Based Statistic for Testing Goodness of Fit of Structural Equation Models. Journal of educational and behavioral statistics 2012 ;Volume 37.(3) p. 367-386 BI

Foldnes, Njål; Olsson, Ulf H.; Foss, Tron. 

The effect of kurtosis on the power of two test statistics in covariance structure analysis. British Journal of Mathematical & Statistical Psychology 2012 ;Volume 65.(1) p. 1-18 BI

Hammervold, Randi; Olsson, Ulf. 

Testing structural equation models: the impact of error variances in the data generating process. Quality and Quantity 2012 ;Volume 46.(5) p. 1547-1570 BI NTNU

Foss, Tron; Jøreskog, Karl Gustaf; Olsson, Ulf H.. 

Testing structural equation models: The effect of kurtosis. Computational Statistics & Data Analysis 2011 ;Volume 55.(7) p. 2263-2275 BI

Lofquist, Eric Arne; Greve, Arent; Olsson, Ulf H.. 

Modeling attitudes and perceptions as predictors for changing safety margins during organizational change. Safety Science 2011 ;Volume 49.(3) p. 531-541 BI NHH

Auruskeviciene, Vilte; Pundziene, Asta; Skudiene, Vida; Gripsrud, Geir; Nes, Erik B.; Olsson, Ulf Henning. 

Change of Attitudes and Country Image after Hosting Major Sport Events. Engineering Economics 2010 ;Volume 21.(1) p. 53-59 BI

Gripsrud, Geir; Nes, Erik B.; Olsson, Ulf Henning. 

Effects of Hosting a Mega-Sport Event on Country Image. Event Management 2010 ;Volume 14. p. 193-204 BI

Solberg, Carl Arthur; Olsson, Ulf H.. 

Management orientation and export performance: the case of Norwegian ICT companies. Baltic Journal of Management 2010 ;Volume 5.(1) p. 28-50 BI

Andreassen, Tor W.; Lorentzen, Bengt G.; Olsson, Ulf Henning. 

The impact of non-normality and estimation methods in SEM on satisfaction research in marketing. Quality and Quantity 2006 ;Volume 40. BI

Olsen, S.O.; Wilcox, J.; Olsson, Ulf Henning. 

Consequences of Ambivalence on Satisfaction and Loyalty. Psychology & Marketing 2005 ;Volume 22.(3) p. 247-269 BI

Olsson, Ulf Henning; Olsson, Ulf Henning; Foss, Tron; Breivik, Einar. 

Two equivalent discrepancy functions for maximum likelihood estimation: Do their test statistics follow a non-central Chi-square distribution under model misspecification?. Sociological Methods & Research 2004 ;Volume 32.(4) p. 453-500 BI NHH

Olsson, Ulf Henning; Olsson, Ulf Henning; Foss, Tron; Troye, Sigurd Villads. 

Does the ADF fit function decrease when the kurtosis increases?. British Journal of Mathematical & Statistical Psychology 2003 ;Volume 56.(2) p. 289-303 BI NHH

Olsson, Ulf Henning; Olsen, Svein Ottar. 

The Effect Of Alternative Multientity Scaling Formats on The Consistency of Country-Of-Origin Attitudes. Journal of International Business Studies 2002 ;Volume 33.(1) p. 149-167 BI

Myrtveit, Ingunn; Stensrud, Erik; Olsson, Ulf Henning. 

Analysing data sets with missing data: an empirical evaluation of imputation methods and likelihood-based methods. IEEE Transactions on Software Engineering 2001 ;Volume 27.(11) p. 999-1013 BI

Olsson, Ulf H.; Troye, Sigurd Villads; Foss, Tron; Howell, Roy D.. 

The Performance of ML, GLS, and WLS Estimation in Structural Equation Modeling under Conditions of Misspecification and Non-normality. Structural Equation Modeling 2000 ;Volume 7.(4) p. 557-595 BI NHH

Olsson, Ulf Henning; Olsson, Ulf Henning; Villads Troye, Sigurd; Howell, Roy D.. 

Theoretic Fit and Empirical Fit: The Performance of Maximum Likelihood versus Generalized Least Squares Estima-tion in Structural Equation Models. Multivariate Behavioral Research 1999 ;Volume 34.(1) p. 31-59 BI NHH

Olsson, Ulf H.; Heide, Morten; Engeset, Marit Gundersen. 

Hotel Guest Satisfaction among Business Travelers. The Cornell Hotel and Restaurant Administration Quarterly 1996 p. 72-81 BI UiT UIS

BOOKS

Jøreskog, Karl Gustaf; Olsson, Ulf H.; Wallentin, Fan Yang. 

Multivariate Analysis with LISREL. Springer 2016 (ISBN 9783319331522) Springer Series in Statistics(1) BI

Gripsrud, Geir; Olsson, Ulf Henning; Silkoset, Ragnhild. 

Metode og Dataanalyse. Med fokus på beslutninger i bedrifter. : Høyskoleforlaget AS 2004 BI

Bjørnestad, Harald; Olsson, Ulf H.; Søyland, Svein; Tolcsiner, Frank. 

Matematikk for økonomi og samfunnsfag. Cappelen Damm Høyskoleforlaget 2001 (ISBN 82-7634-358-9) 574 p. BI

Gripsrud, Geir; Olsson, Ulf Henning. 

Markedsanalyse. Cappelen Damm Høyskoleforlaget 1999 BI

CONFERENCE PAPERS

Olsson, Ulf Henning; Grønhaug, Kjell. Supervising doctorial students. Some experiences, tentative conclusions and advices. FIBE 2011; 2011-01-05 - 2011-01-07 BI NHH

Iversen, Nina M.; Hem, Leif Egil; Olsson, Ulf Henning; Olsson, Ulf Henning. 

Examining Animosity, Consumer Ethnocentrism as facts of General Country Imgae on Willigness to Buy Foreign Products. Professor Johan Arndt Markedsføringskonferanse; 2008-06-05 - 2008-06-06 BI NHH

Gripsrud, Geir; Nes, Erik Bertin; Olsson, Ulf. 

Effects on country image by hosting a major sports event. Anziba; 2006-10-11 BI

Olsson, Ulf Henning. 

Do the test statistic for ML, NWLS and GLS follow a non-central chi-square distribution under model mis-specification?. IMPS (The 13. International meeting and the 68. annuaql meeting of the psychometric society; 2003-07-07 - 2003-07-10 BI

Myrtveit, Ingunn; Stensrud, Erik; Olsson, Ulf Henning. 

Assessing the Benefits of Imputing ERP Projects with Missing Data. 7th International Software Metrics Symposium; 2001-04-04 - 2001-04-06 BI

Solberg, Carl Arthur; Olsson, Ulf H.. 

Export Performance and Management Orientation, The Case of Norwegian IT Exporters. The EIBA Conference; 2001 BI

Olsson, Ulf Henning. 

Three approaches for assessing performance in structural equation modeling: Evidence from simulated data and application on three models of customer satisfaction. Advanced Research Teqniques Forum; 1999 BI

Engeset, Marit Gundersen; Troye, Sigurd Villads; Olsson, Ulf Henning; Olsson, Ulf Henning; Heide, Morten. 

The structure of satisfaction judgments in a hospitality setting. Fagkonferansen i bedriftsøkonomiske emner (FIBE); 1995-01-04 - 1995-01-05 BI HSN NHH UIS

RESEARCH REPORTS

Olsson, Ulf Henning; Foss, Tron; Troye, Sigurd V.. 

Does WLS reward the researcher for using non-normal data?. Sandvika: Handelshøyskolen BI 1999 22 p. (11) BI

Olsson, Ulf Henning; Foss, Tron; Troye, Sigurd V.. 

The Performance of alternate estimation methods in Structural Equation Modeling under conditions of misspecification and non-normality. : Handelshøyskolen BI 1998 (5) BI

CHAPTERS

Breivik, Einar; Olsson, Ulf H.; Olsson, Ulf H.. 

Adding variables to improve fit: the effect of model size on fit assessment in LISREL. I: Structural equation model : present and future : a festschrift in honor of Karl Jöreskog/Robert Cudeck, Stephen du Toit, Dag Sörbom (eds.). Lincolnwood, Ill.: Scientific Software 2001 p. 169-194 BI NHH

Olsson, Ulf Henning; Breivik, Einar. 

Adding variables to improve fit: the effect of model size on fit assessment in LISREL. I: Structural equation model : present and future : a festschrift in honor of Karl Jöreskog/Robert Cudeck, Stephen du Toit, Dag Sörbom (eds.). Lincolnwood, Ill.: Scientific Software 2001 p. 169-194 BI

Breivik, Einar; Olsson, Ulf Henning; Cudeck, Robert; du Toit, Stephen; Sørbom, Dag. 

Adding Variables to improve fit: the effect of model size on fit assessment in LISRE. I: Structural Equation Modeling: The Present and Future. A Festchrift in honor of Karl G. Jøreskog. Lincolnwood USA: Scientific Software International 2000 BI