Tulin Erdem
Leonard N. Stern Professor of Business, Professor of Marketing at Leonard N. Stern School of Business
Biography
Leonard N. Stern School of Business
Tulin Erdem joined New York University Stern School of Business as a Leonard N. Stern School Professor of Business and Professor of Marketing in July 2006.
Before joining Stern in 2006, Tulin Erdem has also been the E.T. Grether Professor of Business Administration and Marketing at the Haas School of Business, University of California at Berkeley, where she served also as the Associate Dean for Academic Affairs and the Marketing Group Chair, and the Ph.D. Director at the Haas School of Business.
Her research interests include advertising, brand management and equity, consumer choice, customer relationship management, decision-making under uncertainty, econometric modeling and pricing. She has published several papers in top field journals. She has received best paper awards, as well major research grants, including two major National Science Foundation grants. She served as an AE at Marketing Science, Journal of Consumer Research and Quantitative Marketing and Economics. She was the editor-in-chief of the Journal of Marketing Research (2009-2012).
Tulin Erdem also served as the President of INFORMS Marketing Society (ISMS).
Tulin Erdem has a BA (Bogazici University) and MA in Economics and Ph.D. in Business Administration (University of Alberta. Major: marketing; Minors: economics, statistics).
Research Interests
- Advertising and Pricing
- Branding, Brand Equity and Brand Management
- Econometric Modeling
- Individual Decision-Making & Choice
- Marketing Science Models of Consumer Behavior
Academic Background
Ph.D., Business Administration, 1993
University of Alberta
A.B.D., Economics, 1989
University of Alberta
M.A., Economics, 1987
University of Alberta
B.A., Economics, 1986
Bogazici University
Read about executive education
Other experts
Daniel Lyons
World Gold Medalist and Olympian in Rowing Founder and President of Team Concepts Inc. Founder of Champions of Hope Inc. Lyons is noted for his expertise on teams, team-building and leadership, reflecting his unique combination of high achievement in the sport of rowing, perspective as a coach...
Michael Berchtold
Before joining eSportsReputation as Managing Director for eSportsReputation, Michael Berchtold worked successfully in product management as well as in advertising and telecommunications sales for major media houses and international companies such as the RTL Mediengruppe, Ströer Digital or Vodafo...
Popular Courses
The Positive Leader: Deep Change and Organizational Transformation
Stephen M. Ross School of Business
Ann Arbor, Michigan, United States
Jun 23
Leading Digital Transformation
ESMT
Berlin, Germany
May 28
Private Equity: Investing and Creating Value
The Wharton School
Philadelphia, Pennsylvania, United States
Sep 8
Leading Strategic Growth and Change
Columbia Business School
New York, New York, United States
Jun 10
The Manchester Leadership Development Programme
Alliance Manchester Business School
Manchester, United Kingdom
Jul 1
Leading People and Teams
ESMT
Berlin, Germany
May 28
Looking for an expert?
Contact us and we'll find the best option for you.