Tristan Chong

Education

• PhD in Marketing, The University of Bolton, UK (2012)
• MSc in E-Business, The University of Bolton, UK (2007)

Subjects Taught / Student Project Mentor

• Digital Marketing
• Marketing Intelligence
• Marketing Metrics & Pricing Decisions

Academic Experience

• Associate Editor, Industrial Management & Data Systems (2021 – Present)
• Editorial Board, Industrial Management & Data Systems (2020 – 2023)
• Associate Professor and Area Head of Marketing, SP Jain School of Global Management, Singapore (2019 – Present)
• Honorary Recognised Teacher, University of Liverpool, UK (2010 – 2022)
• Associate Professor, International Business School Suzhou, Xi’an Jiaotong-Liverpool University, Suzhou, China-PRC (2015 – 2019)
• Deputy Director of Research Institute of Big Data Analytics, Xi’an Jiaotong-Liverpool University, Suzhou, China-PRC (2015 – 2019)
• Head of Division (General Management), International Business School Suzhou, Xi’an Jiaotong-Liverpool University, Suzhou, China-PRC (2015 – 2017)
• Visiting Scholar, School of Computing, National University of Singapore (summer, 2016; summer, 2018), Singapore
• Visiting Academic, Heriot Watt University, UK (Malaysia Campus, summer, 2017), Kuala Lumpur, Malaysia
• Visiting Scholar, IBM Centre of Excellence in Big Data Analytics, Deakin University, (winter, 2016/2017), Melbourne, Australia
• Visiting Scholar, South University of Science and Technology of China (summer, 2015), Shenzhen, China-PRC
• Lecturer, International Business School Suzhou, Xi'an Jiaotong-Liverpool University (2010 – 2015), Suzhou, China-PRC
• Teaching Assistant, Bolton Business School, The University of Bolton (2007 – 2009), Manchester, UK

Research Interests

• B2B Marketing
• Marketing Analytics
• Topological Data Analysis and Applications

Memberships

• The Academy of Marketing
• The Academy of Marketing Science

Awards & Recognition

• Best Paper Award, 24th International Conference on Human-Computer Interaction, Online (2022)
• The President’s Faculty Excellence Awards 2020-21 - Professor of the Year – Research, SP Jain School of Global Management
• Best Paper Award, The International MultiConference of Engineers and Computer Scientists, Hong Kong (2017)
• Best Paper Award, The International MultiConference of Engineers and Computer Scientists, Hong Kong (2015)
• Dean's Award: Outstanding Contribution to the Development of International Business School Suzhou, Xi’an Jiaotong-Liverpool University, China (2015)
• Best Paper Award, International Conference of Engineers and Computer Scientists, Hong Kong, China (2011)
• Best Paper Award (sponsored by The Journal of Science and Technology Policy in China), International Conference on Advanced Management Perspectives in Asia, Suzhou, China (2010)
• Excellent Constructive Reviewer, the 13th International Business Information Management Conference, Marrakech, Morocco (2009)
• Information and Web Science Doctoral Workshop Travel Grant, Oxford Internet Institute, University of Oxford, UK (2009)
• Web Science 2.0 Doctoral Workshop Travel Grant, University of Robert Gordon, Aberdeen, Scotland (2007)
• Bolton Business School PhD Scholarship, The University of Bolton, UK (2007 – 2011)

Selected Refereed Articles

• Yang, T., Xun, J. and Chong, W.K. (2022), ‘Complementary resources and SME firm performance: the role of external readiness and E-commerce functionality’, Industrial Management & Data Systems (ABDC=A, IF= 4.224), Vol. 122 No. 4, pp. 1128-1151.
• Ma Z, Song L, Zhou J, Chong W.K., Xiong W. (2022), ‘How Do Comeback Korean Pop Performers Acquire Audience Empathetic Attachment and Sustained Loyalty?’ Frontiers in Psychology (IF=4.232).
• Chong, W.K. and Ma, Z. (2021), ‘The quality of user experiences for mobile recommendation systems: an end-user perspective’, Industrial Management & Data Systems (ABDC=A, IF= 4.224), Vol. 121 No. 5, pp. 1063-1081.
• Han, Y., Chong, W.K., & Li, D. 2020 ‘A Systematic Literature Review of the Capabilities and Performance Metrics of Supply Chain Resilience’, International Journal of Production Research (ABDC=A; IF= 9.018) Vol 58 No. 15, pp. 4541-4566.
• Chong, W.K., & Rudkin, S. 2020 ‘Persistent Homology in Tourism: Unlocking the Possibilities’, Tourism Management (ABDC=A*, IF= 12.879) Vol 81, December 2020, Article 104132.
• Chong, W.K., Rudkin, S. & Zhang, J. 2019 ‘Gender Differentials and Implicit Feedback on Online Video Content: Enhancing User Interest Evaluation’, Industrial Management & Data Systems (ABDC=A, IF= 4.224) Vol. 119 No. 5, pp. 1128-1146.
• Chong, W.K., Man, K.L. & Kim, M. 2018 'The impact of e-marketing orientation on performance in Asian SMEs: a B2B perspective', Enterprise Information Systems (ABDC=A, IF= 4.407), vol.12, no. 1, pp. 4-18.
• Chong, W.K., Dong, B. & Zhang, N. 2016 'E-marketing Services and E-marketing Performance: The Roles of Innovation, Knowledge Complexity and Environmental Turbulence in Influencing the Relationship', Journal of Marketing Management (ABDC=A, IF= 4.707), vol.32, no.1-2, pp. 149-178.
• Lee, H., Han, Y., Chong, W.K. & Man, K.L. 2015 'Recommendation Model Using the Bandwagon Effects for E-marketing Purposes in IoT (SCIE-indexed; IF=1.938)', International Journal of Distributed Sensor Networks, vol. 11, no. 7.
• Lei, C., Chong, W.K. & Man, K.L. 2014 'Utility-Oriented Placement of Actuator Nodes with a Collaborative Serving Scheme for Facilitated Business and Working Environments', Scientific World Journal, vol. 2014, Article ID 835260, 11 pages.
• Wang, W., Chong, W.K., Liu, D., Liang, H.N., Man, K.L., Han, Y.S., Rho, S., Yeo S.S., 2014, ‘An examination of the internet of things through the data management perspective’ Journal of Platform Technology, vol. 2, no. 2, p. 16-30.
• Janita, I. & Chong, W.K. 2013 'Barriers of B2B e-Business Adoption in Indonesian SMEs: A Literature Analysis', Procedia Computer Science (Elsevier), vol. 17, no. 3, p. 571-578.
• Chong, W.K., Man, K.L., Chen, C. & Lai, H.Y. 2011 'The Design and Development of B2B e-Commerce Framework for Malaysian's SMEs', Lecture Notes in Engineering and Computer Science, vol. 2189, no. 1, p. 1062-1065.
• Chong, W.K., Man, K.L. & Zhang, N. 2011 'An Interoperable B2B e-Commerce Framework for e-Marketing Capabilities', Engineering Letters, vol. 19, no. 3, p. 223-227.
• Chong, W.K., Tadjouddine, E.T., Shafaghi, M. & Tan, B.L. 2011 'Automated Mechanism Design for B2B e-Commerce Models', International Journal of Trade, Economics and Finance, vol. 2, no. 1, p. 87-92.
• Chong, W.K., Shafaghi, M. & Tan, B.L. 2011 'Development of a Business-To-Business Critical Success Factors (B2B CSFs) Framework for Chinese SMEs', Marketing Intelligence and Planning (ABDC=A, IF= 4.338), vol. 29, no. 5, p. 517-533.
• Chong, W.K., Shafaghi, M., Woollaston, C. & Liu, V. 2010 'B2B e-Marketplace: An e-Marketing Framework for B2B Commerce', Marketing Intelligence and Planning (ABDC=A, IF= 4.338), vol. 28, no. 3, p. 310-329.
• Chong, W.K. & Shafaghi, M. 2009 'Performances of B2B e-Marketplace for SMEs: The Research Methods and Survey Results', Communications of IBIMA, vol. 9, no. 22, p. 185-192.