TR Harrington
Professor of Entrepreneurial Marketing
Biography
Mr. Harrington has been at the forefront of interactive marketing and information technology since 1995 in Silicon Valley and since 2001 in China. Select client credits include work for leading Chinese brands China Mobile, TenCent and Alibaba in addition to his work for leading global brands such as Apple, Gucci, L’Oreal, P&G, Dell, and Citibank just to name a few.
Prior to founding (2005-) Darwin Marketing, a Shanghai based Search, Social and ECOM digital marketing company, Mr. Harrington previously held a number of marketing management positions at USWeb/CKS, RedGorilla.com and Bank of America during the mid to late nineties.
His expertise has been sought by or featured in Harvard Business Review (China), Fortune Magazine, Reuters, Associated Press, SES, SMX, AdTech and numerous private equity/hedge funds. T.R. holds an MBA from the Darden School at University of Virginia, a BA from Boston College and a Visiting Assistant Professor of Business at CEIBS, China’s leading business school.
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