Toto Wolff
Team Principal, CEO & co-owner of the Mercedes-AMG Petronas F1 Team / Associate Fellow at Said Business School
Biography
Said Business School
Toto Wolff is Team Principal, CEO & co-owner of the Mercedes-AMG Petronas F1 Team.
From humble surroundings in Vienna, Austria, Toto’s first taste of motorsport came at the age of 17, when he watched a friend compete at the Nürburgring in Germany. As well as a short single-seater racing career in his early 20s, Toto has competed successfully in national rallying, touring cars, and world championship GT racing.
After dropping out of the Vienna University Economics and Business, he founded one of the earliest tech-focused venture capital firms in Europe making a string of high-profile deals in the late 1990s and early 2000s.
Among these investments, Toto and company founder Hans-Werner Aufrecht co-owned HWA AG – the engineering expertise behind 10 DTM titles for Mercedes-Benz, over 450 Formula 3 race wins and one of the world’s most successful GT customer racing programmes. Toto divested his stake in 2015.
By this time, Toto had also created a racing driver management company with F1 world champion Mika Häkkinen, and in 2009 he entered Formula One by acquiring a stake in the Williams F1 Team. He became Executive Director of the team in 2012, when it took its last race victory to date at the Spanish Grand Prix.
Less than a year later, the board of Daimler AG asked Toto to analyse the performance of their Formula One works team. Toto subsequently acquired a 30% stake in the Brackley based team, alongside co-shareholder Niki Lauda.
With Toto as Team Principal, the Mercedes F1 team has achieved an unprecedented seven consecutive World Championship doubles to become the most successful team in F1 history and most successful sports team in the world based on consecutive world championships.
Beyond Formula One, Toto is also a partner with Mercedes in the Mercedes-EQ Formula E Team and continues to invest in start-up technology companies.
Career History
- 2013 Appointed as a managing partner of the Mercedes-AMG Petronas F1 Team and Head of Mercedes-Benz Motorsport
- 2013 Investment in Mercedes-Benz Grand Prix Ltd
- 2012 Appointed Executive Director of Williams Grand Prix Holdings PLC
- 2009 Investment in Williams Grand Prix Holdings PLC
- 2006 Investment in HWA AG (Mercedes DTM Team); Winner of Dubai 24 Hours
- 2004 Founded Investment Firm Marchsixteen
- 2002 FIA NGT World Championship, 6th overall with one win
- 1998 Founded Investment Firm Marchfifteen
- 1994 Class winner, Nürburgring 24 Hours
- 1992 Began racing career in Austrian Formula Ford Championship
Videos
Leadership in Extraordinay Times S4E4: Driven: How to fuel success through adversity
Toto Wolff defining the mindset and culture of a winning F1 team | High Performance Podcast
"Winning races, without a sense of entitlement" - Toto Wolff interview & model shop insights
Toto Wolff - F1 Entrepreneur
Leadership Lessons with Toto Wolff and Vinod Kumar
Leadership Styles, Finding Purpose and No Blame Culture in F1 | Toto Wolff
Boss to Boss - Wolff Meets Southgate
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