Torsten Ringberg

Presentation

Dr. Ringberg publishes in top tier international academic business journals, such as Journal of Marketing, Journal of Consumer Research, Journal of Management Studies, Research in the Sociology of Organizations. He regularly reviews for a number of journals, including Journal of Consumer Research and Journal of Management Studies, Organization Studies and others. He also presents at and reviews for the Association of Consumer Research (ACR), the American Marketing Association (AMA), and other international consumer behavior conferences. Dr. Ringberg has worked on projects with leading U.S. and European corporations on issues such as consumer conceptualization, subconscious motives, consumers'' symbolic world and strategic brand positioning. He combines sophisticated qualitative research methods with relevant social science and socio-cognitive theories to identify these mental models. He has won Best in Practice Awards from the American Marketing Association/Milwaukee (AMA), based on new consulting approaches and their strategic implications for brands.

EDUCATION

2001  PhD in Marketing, Pennsylvania State University, University Park, Pennsylvania, USA

1996  Advanced MBA in International Marketing, Chaminade University, Hawaii

1995  MA in Psychological Anthropology, University of Hawaii, Hawaii

1990  MBA, Chaminade University, Hawaii.

Primary research areas

• Branding
• Strategic brand positioning
• Consumer subconscious processing and mind mapping
• Socio-cultural insights into consumer identity and interpretive communities
• Consumer embodied cognition
• In-depth interviews methods, participant observation, and focus groups
• Strategic simulation games
• Mental models qua internalized socio-cognitive and personal frameworks (i.e. cultural and private mental models).
• Strategic handling of Big Data

Supervision

COMMITTEE AND ADMINISTRATIVE TASKS

2010-2015         Programme Coordinator of the MSc Brand and Communications Management   

                            (BCM/MCM) graduate student 2-year cohort line (approx. 120 students per year intake)

2010-ongoing    PhD Coordinator Department of Marketing. Member of School of Economics and

                            Management PhD Board.

2009-ongoing    Supervision (5 months duration) of individual Master theses projects

PhD COMMITTEES AND DEFENSES

2013-ongoing      Katrine Kunst (PhD secondary advisor)

2012-ongoing      Pernille Ryden (PhD primary advisor)

2008                   Melissa Bublitz & Stepen (Prelim Committee)

2008                   Hee-Kwon Jung (Dissertation Proposal)

2007                   Feng (Oliver) Liu (Dissertation Defence Committee)

2007                   Kai-Yu Wang (Dissertation Defense Committee)

2006                    Minli Liang & Oliver Liu (Dissertation Defense Committees)

2004                   Ruiliang Yan (Prelim Committee)

2003                    Minli Liang & Hee-Kwon Jung (Prelim Committee)