Torben Hansen

Presentation

I am Chairman of the Consumer Research Group at the Department of Marketing, Chairman of the Northern European Scientific Committee for the ESCP-EAP International Congress Marketing Trends, Editor-in-Chief - Journal of Marketing Trends Northern Europe, member of the Danish Food Think Tank, member of the Danish Marketing Practices Act Revision Committee, and former Chairman of the Danish Money and Pension Panel. I’m co-authoring the European edition of the classic Marketing Management textbook. My main fields of research are consumer behaviour and marketing research methods. I have worked as a consultant for various organisations and have given more than 400 speeches and media interviews

Primary research areas

• Consumer Behaviour
• Marketing Research Methods (Applied Statistics)

Courses

• Forbrugeradfærd (cand.merc.)
• Markedsanalyse (cand.merc.)
• Consumer Behaviour & Applied Statistics (cand.merc.)
• Udvidet forbrugeradfærd (HD)

Supervision

• Master theses
• PhD theses