Tony Cram

BA, MBA, FCIM As an executive educator, Tony designs and delivers programmes on business strategy and market innovation. His particular interests are understanding customer value, developing brands and the dynamics of long-term business relationships. He works internationally, with experience across Europe, Asia and the Americas. Tony joined Ashridge in 1992 and is now an Ashridge Associate. Before joining Ashridge, Tony held a general management position with Manpower PLC. Previously as Director of Marketing Services at TSB Bank, he controlled £20 million marketing expenditure. Earlier, he spent eight years with Grand Metropolitan at operating company Board level. As a Marketing Director he played a key part in the launch of Foster's Draught Lager into the UK. For two years he had executive responsibility for 500 licensed retail outlets. He gained his MBA from Cranfield/University of Washington in 1980. Before joining Ashridge, Tony held a general management position with Manpower PLC. Previously as Director of Marketing Services at TSB Bank, he controlled £20 million marketing expenditure. Earlier, he spent eight years with Grand Metropolitan at operating company Board level. As a Marketing Director he played a key part in the launch of Foster's Draught Lager into the UK. For two years he had executive responsibility for 500 licensed retail outlets. He gained his MBA from Cranfield/University of Washington in 1980. Fellow of Chartered Institute of Marketing Member of the Marketing Society