Tirthankar Roy

Senior Lecturer of Marketing, Director, Master's Program in Marketing at Eller Executive Education

Schools

Eller Executive Education

Biography

Eller Executive Education

Degrees

Bachelor of Statistics (Honors), Indian Statistical Institute, Calcutta, India, 1980

Master of Statistics, Indian Statistical Institute, Calcutta, India, 1981

Ph.D. in Marketing, Anderson School, UCLA, 1999

Areas of Expertise

Marketing Strategy
Pricing
International Marketing

Current Research

Michael J. Barone and Tirthankar Roy (2010), “Does Exclusivity Always Pay Off? Exclusive Price Promotions and Consumer Response,” Journal of Marketing, 74 (March), 121-132.

Courses

MKTG 456 International Marketing Management

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