Tina Mueller
PhD fellow, at CBS Executive
Schools
- CBS Executive
Links
Biography
CBS Executive
Presentation
My research focus is on sustainable consumer behaviour, behavioural change and their
interaction with e. g. moral norms and subjective well-being. Within the Trash2Cash project we
are especially interested in how to promote consumption of recycled material products.
Embedding consumer behaviour in a context of personal attitudes, motivation and other internal
as well as external factors, we are working towards a framework to understand mainly purchase
behaviour within relevant target groups. In close cooperation with our partners from the T2C
consortium we develop tailored strategies to foster recycled material consumption, based on
insights from e. g. communication, health psychology and behavioural economics research.
Primary research areas
- Sustainable consumer behaviour
- Intention-behaviour gap
Read about executive education
Other experts
Douglas Kell
Biography SRC Postdoctoral Research Fellow, University College of Wales, Aberystwyth, 1978 - 1980. Postdoctoral Research Assistant, University College of Wales, Aberystwyth, 1980 - 1981. SERC Advanced Fellow, University College of Wales, Aberystwyth, 1981 - 1983. ''New Blood'' lecturer in Micr...
Patrick Regnér
Patrick Regnér is a Professor of Strategic Management at the Stockholm School of Economics. He holds a PhD from Stockholm School of Economics and has been a visiting scholar at Rutgers Business School. His research has been published in leading journals like the Strategic Management Journal, Jour...
Antti Peltokorpi
Summary In my research work, I have specialized on designing, analyzing, and reengineering service supply-chains, especially in construction industry and healthcare services. I am familiar with several research methods such as case studies, surveys, statistical analysis and simulation modeling. S...
Looking for an expert?
Contact us and we'll find the best option for you.