Timothy Bohling

Timothy Bohling joined the University of Notre Dame in January 2019 and currently serves as Teaching Professor of Marketing and Chief Marketing and Graduate Enrollment Officer at Mendoza College of Business.

Prior to joining the University of Notre Dame, he served as Marketing Professor of Practice and Chief Marketing and Communications Officer at George State University, Robinson College of Business. Professor Bohling is an accomplished global business leader, teacher, and scholar, having held several Vice President and C-Suite positions leading marketing transformation and entrepreneurial business building at IBM, HCL Technologies, Stratasys, and Georgia State University while concurrently publishing several research papers in top scholarly journals.

He is the founder of a marketing consulting company dedicated to elevating the growth and greatness of his clients.

Education

• Executive Doctorate in Business, Georgia State University
• MBA, University of Houston
• BBA, University of Houston

Areas of Expertise

• Digital Marketing
• Marketing Strategy
• Customer Relationship Management
• Customer Lifetime Value
• Innovation Adoption
• Decision Modeling

Awards

• "James Dincolo Outstanding Undergraduate Professor Award", University of Notre Dame, 2022
• "AMA Higher Education Marketer of the Year", American Marketing Association, 2021
• "Favorite Business Professor of the Class of 2021", Poets & Quants, 2021

Publications

"Elevating an institution's reputation with a meaningfully distinct brand narrative", (With Sol Sender), Journal of Education Advancement and Marketing, 6, 2022

"Predicting Purchase Timing, Brand Choice, and Purchase Amount of Firm Adoption of Radically Innovative Information Technology", (With V Kumar, R Shah), Service Science, 2, 2013

"CLV: Managing Customer Lifetime Value", (With V Kumar, R Venkatesan, D Beckmann), Marketing Science, 4, 2008

"Optimal Customer Relationship Management Using Bayesian Decision Theory: An Application for Customer Selection", (With R Venkatesan, V Kumar), Journal of Marketing Research, 4, 2007

"CRM implementation: Effectiveness issues and insights", (With D Bowman, S LaValle, V Mittal, G Ramani, R Varadarajan, ), Journal of Service Research, 2, 2006

"Customer lifetime value approaches and best practice applications", (With V Kumar, G Ramani), Journal of Interactive Marketing, 3, 2004

"Antecedents and consequences of relationship intention: Implications for transaction and relationship marketing", (With V Kumar, R Ladda), Industrial Marketing Management, 8, 2003