Tim Tu

Associate Professor, Program Director

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Education

  • MBA University of Southern California - Marshall School of Business (2008 — 2009)
  • B.A. University of California, Berkeley (1996 — 2000)
  • Diploma Monta Vista High School (1992 — 1996)

Companies

  • Head of Country AnW Studios (2018)
  • Founder / CEO Mind Over Mandarin (2010)
  • Associate Professor, Program Director Shenzhen University (2013 — 2016)
  • Key Account Manager Damco, North Asia (Part of A.P. Moller-Maersk Group) (2009 — 2010)
  • IBEAR MBA Student USC Marshall School of Business (2008 — 2009)
  • National Distribution Sales & Marketing Manager Parkland Plastics, Inc. (2003 — 2008)
  • English Instructor Overseas Training Center (2001 — 2002)

Created new degree program: Bachelor of Economics and International Trade (taught in English), conferred by Shenzhen University's College of International Exchange.

Responsibilities & Results

  • Advertised and promoted Chinese language study program, developed English syllabus standards and streamlined registration process that led to increase of 680 students in 2010 to 1500+ in 2016
  • Developed 4-year curriculum and supervised department of 7 faculty and staff, reporting directly to College Dean on decisions and directions of Bachelor degree program
  • Recruited 80 international students over 3 years, 2X enrollment increase each year
  • Taught Marketing, International Trade, and Strategic Business Decision Making courses, involving case-study method and team projects, discussing both Western and Chinese companies in class

Transferable Skills

  • Starting new program in large, well-established system
  • Getting senior-level buy-in and implementing proposal
  • Delegating work, establishing communications flow
  • Recruiting customers and employees to team
  • Automating process for sustainability

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