Peer Insight's Tim Ogilvie on Becoming a Design Thinking Intrapreneur with Big Companies


Darden School of Business

CEO, Peer Insight Prior to forming Peer Insight in 2004, Tim was a software startup CEO, a strategy consultant, and an Army brat. At Peer Insight, Tim has helped pioneer the emerging methods of design thinking, including co-authoring two best-selling books on the subject: Designing for Growth and The Designing for Growth Field Book. He has led breakthrough service innovation projects for AARP, Hewlett-Packard, Intel, Kimberly-Clark, Procter & Gamble, Siemens, Starwood and The Hartford. Tim's education includes a Masters in Computer Integrated Manufacturing Systems from Georgia Tech and a BA from the University of Virginia.

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