TI Tongil Kim

Tongil “TI” Kim is Assistant Professor of Marketing at the University of Texas at Dallas. His research focuses on better understanding consumer decisions by combining large public and proprietary data sets and applying statistics, economics, and econometrics to develop marketing and policy insights. Some of his research topics include competitive marketing strategy in the franchising industry and health care marketing. He received his PhD in Business from Haas School of Business, University of California Berkeley and Master’s in Management Science from Stanford University.

Education:

• Ph.D. in Business Administration, Marketing, June 2013
  University of California - Berkeley, CA

• M.S. in Management Science and Engineering, June 2008
  Stanford University, CA

• B.A.Sc in Electronics Engineering, June 2004
  Simon Fraser University, Canada

Research Interests:

• Healthcare marketing
• Advertising
• Marketing and public policy
• Franchising and brand management
• Marketing strategy
• Econometrics methods
• Structural modeling
• Empirical industrial organization

Publications

Kc, D. & Kim, T. (2022), Impact of Universal Healthcare on Patient Choice and Quality of Care. Production and Operations Management, forthcoming

Kim, T. & Jap, S. (2021), Can Encroachment Benefit Hotel Franchisees? (formerly titled The Case for Franchise Encroachment). Journal of Marketing, in press.

Chae-Kim, J., Garg, G., Gavrilova-Jordan, L., Blake, L., Kim, T., Wu, Q., & Hayslip, C. (2021). Oncologic and Reproductive Outcomes for Women Undergoing Fertility-sparing therapy with Progestin and Metformin for Atypical Endometrial Hyperplasia and Endometrial Carcinoma: A Systematic Review and Meta-analysis, International Journal of Gynecological Cancer, 31(12), 1499-1505.

Chae-Kim, J., Roman, R., Kim, T., & Gavrilova-Jordan, L. (2021). Access to Infertility Care and Utilization of a Regional Fertility Preservation Program for Cancer Patients. Journal of Fertility Preservation, 2.

Kim, T. (2021). Franchisee’s Service Affects Demand: An Application to the Car Radiator Market and Resale Price Maintenance. Marketing Science, 40(1), 101-121.

Kim, T. & Kc, D. (2020). Can Viagra Advertising Make More Babies? Direct-to-Consumer Advertising on Public Health Outcomes. Journal of Marketing Research, 57(4), 599–616.

Kim, T. & Kc, D. (2020). The impact of hospital advertising on patient demand and health outcomes. Marketing Science, 39(3), 612-635.