Thomas Kotulla

Prof. Kotulla is the Professor of Corporate Finance and Management at the University of Europe for Applied Sciences in Berlin. His academic focus is on Corporate Finance, Stock Markets, Financial Accounting & Reporting, Management Accounting & Controlling, and International Management. For his research, Prof. Kotulla was awarded several Best Paper Awards at international conferences, e.g., by the European International Business Academy (EIBA), by the Academy of International Business (AIB), and by the Consortium for International Marketing Research (CIMaR).

Subject area:

• Corporate Management and Finance

Education and Work Experience:

• 2002-2011: Master’s and Ph.D. studies in the fields of Business and Economics
  BiTS, Iserlohn | Harvard University, Cambridge | ESCP Europe, Berlin
• 2002-2017: Professional activities in the fields of Management, Strategy, and Finance, lastly as Consultant, Department Head, and Managing Director
  Bosch, Johannesburg | Porsche, Stuttgart | Kraft Foods, Bremen | TBWA, Düsseldorf | BBDO Consulting, Düsseldorf | Wertikale, Berlin | PE Automotive, Wuppertal | Stiftung Bildung.Werte.Leben, Berlin
• Since 2017: Professor of Value-Based Corporate Management and Finance
  University of Applied Sciences Europe, Berlin
• Since 2017: Affiliate Professor
  ESCP Europe, Berlin, Paris, London, Madrid, Torino

Teaching and Research Focus:

• Corporate Finance
• Financial Accounting and Reporting
• Management Accounting and Controlling
• Corporate Management
• Business Mathematics

Awards:

• Best International Marketing Paper Award at the 38th Conference of the European International Business Academy (EIBA) for the paper "To What Degree Should Firms Standardize or Adapt Their Product Strategies Across Countries? New Empirical Results Based on the Strategic-Fit Approach" (with Stefan Schmid), 2012.
• Best International Marketing Paper Award at the 61st Conference of the Academy of International Business (AIB) for the paper "To What Degree Should Firms Standardize or Adapt Their Product Mix Across Countries? New Empirical Results Based on the Strategic-Fit Approach" (with Stefan Schmid), 2012.
• Temple/AIB Best Paper Award Finalist at the 61st Conference of the Academy of International Business (AIB) for the paper "To What Degree Should Firms Standardize or Adapt Their Product Mix Across Countries? New Empirical Results Based on the Strategic-Fit Approach" (with Stefan Schmid), 2012.
• Best Paper Award at the 18th Conference of the Consortium for International Marketing Research (CIMaR) for the paper "International Standardization and Adaptation of Product Strategies - A New Approach to a 50-Year-Old Debate in International Marketing and Management" (with Stefan Schmid), 2010.
• Best Paper Award at the International Doctoral Tutorial of the 10th Vaasa Conference on International Business for the paper "International Standardization and Adaptation of Product Strategies - Towards a Profit-Theoretical Contingency Framework", 2009.

Conference Presentations:

• 38th EIBA Conference, European International Business Academy, Brighton, UK, 2012
• 61st AIB Conference, Academy of International Business, Washington D.C., USA, 2012
• 35th Conference of the International Management Division within the VHB, Verband der Hochschullehrer für Betriebswirtschaft, Saarbrücken, 2011
• 36th EIBA Conference, European International Business Academy, Porto, Portugal, 2010
• 30th SMS Conference, Strategic Management Society, Rome, Italy, 2010
• 18th CIMaR Conference, Consortium for International Marketing Research, Oslo, Norway, 2010
• 35th EIBA Conference, European International Business Academy, Valencia, Spain, 2009
• 10th Vaasa Conference on International Business, Vaasa, Finland, 2009

Publications:

Books:

• Strategien der internationalen Produktstandardisierung und -differenzierung. MIR-Edition, Springer Gabler, Wiesbaden, also Dissertation ESCP Europe, Berlin, 2012.

Journal Articles:

• International Standardization and Adaptation of Products – Combining the Fit Approach and the Profit Logic. In: Marketing ZfP – Journal of Research and Management, Vol. 38, Issue 4, 2016, pp. 180-199 (with Stefan Schmid).
• 50 Years of Research on International Standardization and Adaptation - From a Systematic Literature Analysis to a Theoretical Framework. In: International Business Review, Vol. 20, Issue 5, 2011, pp. 491-507 (with Stefan Schmid).
• Die GLOBE-Studie: Kultur und erfolgreiches Leadership in Zeiten der Globalisierung. In: WiSt - Wirtschaftswissenschaftliches Studium, Vol. 39, Issue 2, 2010, pp. 61-67 (with Stefan Schmid).
• WISU-Lexikon Internationales Management. In: WISU - Das Wirtschaftsstudium, Vol. 38, Issue 6, 2009, pp. I-XIV (with Stefan Schmid).

Book Chapters:

• Adidas and Reebok: Is Acquiring Easier than Integrating? In: Schmid, Stefan (ed.): Internationalization of Business: Cases on Strategy Formulation and Implementation, Springer International Publishing, Cham, 2018, pp. 27-62 (with Stefan Schmid, Tobias Dauth, and Philipp Leding).
• Aldi and Lidl: From Germany to the Rest of the World. In: Schmid, Stefan (ed.): Internationalization of Business: Cases on Strategy Formulation and Implementation, Springer International Publishing, Cham, 2018, pp. 81-98 (with Stefan Schmid, Tobias Dauth, and Fabienne Orban).
• UniCredit Group. A Bank Goes East. In: Buckley, Peter/Ghauri, Pervez (eds.): International Business Strategy. Theory and Practice, Routlege/Taylor & Francis, London, New York, 2015, pp. 562-566 (with Stefan Schmid and Dennis J. Wurster).
• Aldi und Lidl. Zwei deutsche Discounter auf Expansionskurs. In: Schmid, Stefan (ed.): Strategien der Internationalisierung. Fallstudien und Fallbeispiele. 3rd Edition, Oldenbourg, München, 2013, pp. 533-579 (with Stefan Schmid and Tobias Dauth).
• Porsche Holding: Automobile für Europa aus dem Salzburger Land. In: Schmid, Stefan (ed.): Strategien der Internationalisierung. Fallstudien und Fallbeispiele. 3rd Edition, Oldenbourg, München, 2013, pp. 161-173 (with Stefan Schmid, Tobias Dauth, and Stephan Schulze).
• Ruhrgas und Gazprom. Keine Sonderrechte - trotz langjähriger Importbeziehungen und existierender Minderheitsbeteiligung. In: Schmid, Stefan (ed.): Strategien der Internationalisierung. Fallstudien und Fallbeispiele. 3rd Edition, Oldenbourg, München, 2013, pp. 175-191 (with Stefan Schmid, Tobias Dauth, and Stephan Schulze).
• UniCredit dans les PECO – Une Question de Timing? In: Prime, Nathalie/Usunier, Jean-Claude (eds.): Marketing International. Marchés, Cultures, Organisations. Pearson (Collection ECO GESTION), Paris, 2012, pp. 289-292 (with Stefan Schmid and Dennis J. Wurster).
• To Standardize or to Adapt? A Comprehensive Review and Assessment of the Literature. In: Zentes, Joachim (ed.):Markteintrittsstrategien. Dynamik und Komplexität. MIR-Edition, Springer Gabler, Wiesbaden, 2012, pp. 51-93 (with Stefan Schmid).
• The Acquisition of Reebok by Adidas. In: Zentes, Joachim/Swoboda, Bernhard/Morschett, Dirk (eds.): Fallstudien zum Internationalen Management. Grundlagen – Praxiserfahrungen – Perspektiven. 4th Edition, Gabler, Wiesbaden, 2011, pp. 713-731 (with Stefan Schmid and Tobias Dauth).
• Suggestions for Completing the Assignments of the Case Study: The Acquisition of Reebok by Adidas. In: Zentes, Joachim/Swoboda, Bernhard/Morschett, Dirk (eds.): Fallstudien zum Internationalen Management. Lösungen. Websites of Gabler, Wiesbaden, 2011, 14 pages (with Stefan Schmid and Tobias Dauth).
• Internationale Standardisierung und Differenzierung des Marketing - Ergebnisse einer metaanalytischen Untersuchung. In: Mann, Andreas (ed.): Herausforderungen der internationalen marktorientierten Unternehmensführung. Festschrift zum 65. Geburtstag von Reinhard Hünerberg, Gabler, Wiesbaden, 2011, pp. 151-176 (with Stefan Schmid).
• Aldi and Lidl: International Expansion of Two German Grocery Discounters. In: Ghauri, Pervez/Cateora, Philip: International Marketing, 3rd European Edition, McGraw-Hill, Maidenhead, 2010, pp. 566-571 (with Stefan Schmid and Tobias Dauth).
• Teaching Notes for the Case "Aldi and Lidl: International Expansion of Two German Grocery Discounters". In: Ghauri, Pervez/Cateora, Philip: International Marketing, 3rd European Edition, McGraw-Hill, Maidenhead, 2010, 9 pages (with Stefan Schmid and Tobias Dauth).
• Standardization and Adaptation in International Marketing and Management - From a Critical Literature Analysis to a Theoretical Framework. In: Larimo, Jorma (ed.): Strategies and Management of Internationalization and Foreign Operations, Vaasan Yliopiston Julkaisuja, Vaasa, 2009, pp. 311-350 (with Stefan Schmid).
• Die Akquisition von Reebok durch Adidas. In: Zentes, Joachim/Swoboda, Bernhard/Morschett, Dirk (eds.): Fallstudien zum Internationalen Management. Grundlagen – Praxiserfahrungen – Perspektiven. 3rd Edition, Gabler, Wiesbaden, 2008, pp. 703-721 (with Stefan Schmid).
• Fallstudienlösung: Die Akquisition von Reebok durch Adidas. In: Zentes, Joachim/Swoboda, Bernhard/Morschett, Dirk (eds.): Fallstudien zum Internationalen Management. Lösungen. Websites of Gabler, Wiesbaden, 2008, 14 pages (with Stefan Schmid).
• Airbus. Dezentrale Wertschöpfung als Erfolgsgeheimnis oder Achillesferse? In: Schmid, Stefan (ed.): Strategien der Internationalisierung. Fallstudien und Fallbeispiele. 2nd Edition, Oldenbourg, München, Wien, 2007, pp. 69-86 (3rd Edition from 2013: pp. 75-95) (with Stefan Schmid, Mario Machulik, and Stephan Schulze).
• SkyTeam. Eine Strategische Allianz auf dem Weg zur Nummer eins am Himmel? In: Schmid, Stefan (ed.): Strategien der Internationalisierung. Fallstudien und Fallbeispiele. 2nd Edition, Oldenbourg, München, Wien, 2007, pp. 395-415 (3rd Edition from 2013: pp. 445-466) (with Stefan Schmid and Stephan Schulze).
• UniCredit Group. Vom Local Player aus Norditalien zum Marktführer in Osteuropa. In: Schmid, Stefan (ed.): Strategien der Internationalisierung. Fallstudien und Fallbeispiele. 2nd Edition, Oldenbourg, München, Wien, 2007, pp. 441-472 (3rd Edition from 2013: pp. 495-529) (with Stefan Schmid).

Discussion Papers:

• The Debate on Standardization and Adaptation in International Marketing and Management Research - What Do We Know, What Should We Know? Working Paper No. 50, ESCP Europe Wirtschaftshochschule Berlin, 2009, 67 pages (with Stefan Schmid).
• Die Internationalisierung von Aldi und Lidl – Möglichkeiten und Grenzen bei der Übertragung von im Inland erfolgreichen Geschäftsmodellen auf das Ausland, Working Paper No. 46, ESCP-EAP Europäische Wirtschaftshochschule Berlin, 2009, 35 pages (with Stefan Schmid and Tobias Dauth).
• Grenzüberschreitende Akquisitionen und zentrale Konsequenzen für die internationale Marktbearbeitung – Der Fall Adidas/Reebok, Working Paper No. 32, ESCP-EAP Europäische Wirtschaftshochschule Berlin, 2007, 38 pages (with Stefan Schmid).

Book Reviews:

• Review of "The Management of Strategy" by Ireland, R. Duane/Hoskisson, Robert E./Hitt, Michael A., 9th International Edition, South-Western/Cengage Learning, Florence, 2010. In: Management International Review, Vol. 50, Issue 5, 2010, pp. 655-658 (with Stefan Schmid).